SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More

Wednesday
July 1, 2009
Print This Issue

EPL's Man City To Unveil Media Partnership With Endemol Sport

New Partnership Includes Relaunch
Of Manchester City's Web Site

EPL club Manchester City tomorrow will unveil a "wide-ranging partnership" with TV production company Endemol Sport in an “attempt to accelerate their ability to compete on a global basis with Manchester United and Real Madrid,” according to Owen Gibson of the Manchester GUARDIAN. The multi-year deal will include the relaunch of the club’s Web site today and the development of “TV ideas and its brand throughout the world.” The Web site will be available in both English and Arabic, as the club is owned by the Abu Dhabi United Group. Endemol Sport Managing Dir Gregg Oldfield said that the Web site will be “built around social media elements and focused at targeting under-25s who were fans of Premier League football but were yet to decide whom to support.” Oldfield: “The Middle East is very important for obvious reasons and we’ll also target Asia and Latin America.” Oldfield also said that the company would “use its presence in more than 25 countries around the world to help develop new television and new media formats for each market” (Manchester GUARDIAN, 7/1).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company

Related Stories By Sport

EPL Clubs Divided Over China TV Rights
November 13, 2009 : SportsBusiness Daily

Liverpool Eye Naming Rights For New Stadium
November 9, 2009 : SportsBusiness Daily

Chelsea May Sell Stadium Naming Rights
November 6, 2009 : SportsBusiness Daily

Liverpool Signs Deal With 188BET
November 4, 2009 : SportsBusiness Daily

Soccer Franchise Notes
November 4, 2009 : SportsBusiness Daily

Catching Up With RSL President Bill Manning
November 20, 2009 : SportsBusiness Daily

MLS Commish Sits For Wide-Ranging Q&A
November 20, 2009 : SportsBusiness Daily

Will Handball Harm Henry's Marketability?
November 20, 2009 : SportsBusiness Daily

Hansen Formally Buys 49% Stake In RSL
November 19, 2009 : SportsBusiness Daily

Would RSL Win Create Issue For MLS?
November 18, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION

Go To Leagues & Governing Bodies

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.