Sobieski Vodka Expands Sponsorship Deal With Knicks, MSG Sports
The Knicks are the "latest NBA team to land a spirits brand advertising deal," as Sobieski vodka is expanding its sponsorship deal with MSG Sports, according to John Lombardo of SPORTSBUSINESS JOURNAL. Sobieski is a Polish-made vodka that "not only will have courtside signs" in MSG during Knicks games, but will "open a bar in the Garden's concourse as part of a deal that was initially signed with MSG Sports" in '07. The company "already had dasherboard signage" from an agreement with the NHL Rangers. The new deal with the Knicks "nearly doubles the value of the company's sponsorship agreement" with MSG Sports from a "mid-six-figure deal to a seven-figure agreement." Sobieski, which uses the "Truth In Vodka" tag line, will open the "Truth Bar" in MSG later this summer. The Sobieski deal, though, "does not have full category exclusivity and the Knicks expect to sign other spirits marketing deals." The Knicks' deal with Sobieski follows the Heat's deal with Bacardi as teams "look to sign hard-liquor courtside deals" (SPORTSBUSINESS JOURNAL, 6/29 issue).
|
Related Stories By Company
|
Related Stories By Sport
|
Knicks Debut New Marketing Campaign
October 30, 2009 :
SportsBusiness Daily
Rubio Getting Offers To Play In Turkey, Spain
June 29, 2009 :
SportsBusiness Daily
MSG Officials Unveil Suite Sales Center
June 3, 2009 :
SportsBusiness Daily
Cablevision To Explore Spinoff Of MSG Unit
May 8, 2009 :
SportsBusiness Daily
Knicks Trying To Market Robinson's Dunk Win
February 20, 2009 :
SportsBusiness Daily
|
UCF-Adidas Spat May Head To Court
November 6, 2009 :
SportsBusiness Daily
Teams H1N1 Vaccinations Examined
November 6, 2009 :
SportsBusiness Daily
ESPN Interested In March Madness Rights
November 5, 2009 :
SportsBusiness Daily
Jordan Wears Nike; adidas Ending UCF Deal
November 5, 2009 :
SportsBusiness Daily
Maple Leafs, Raptors Receive H1N1 Vaccine
November 5, 2009 :
SportsBusiness Daily
|
|
