SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Monday
June 29, 2009
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

IHOP Inks Three-Month Promotional Partnership With NFL

The International House of Pancakes (IHOP) has signed a "three-month promotional partnership, from August through October," with the NFL, according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. IHOP "will use its NFL rights to push two forthcoming football-themed menu items: NFL Stuffed French Toast and the QB Scramble." Terms of the deal were not disclosed, but the NFL is IHOP's "biggest sports sponsorship." The 1,400-location chain "has been a sponsor of the Harlem Globetrotters since early this year and also has sponsored the WNBA since last season." Sources said that because the NFL deal is for "only three months, it is not exclusive, nor does the deal include a designation beyond official sponsor." The deal makes IHOP the "first NFL sponsor in the restaurant category since KFC's brief run during the playoffs early this year." IHOP creative agency VitroRobertson "shot two separate ads last week" in L.A. using Cardinals WR Larry Fitzgerald and Eagles QB Donovan McNabb (SPORTSBUSINESS JOURNAL, 6/29 issue).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Bears Deny Rift With NBC
November 20, 2009 : SportsBusiness Daily

Gruden Committed To Improving On "MNF"
November 20, 2009 : SportsBusiness Daily

Obama To Appear In PSA With Three NFLers
November 20, 2009 : SportsBusiness Daily

NFL Forms New Player Advisory Forum
November 20, 2009 : SportsBusiness Daily

NFLPA Urges Agents To Have Clients Sign GLA
November 20, 2009 : SportsBusiness Daily

Bills Owner Prepared To Make Big Changes
November 20, 2009 : SportsBusiness Daily

Bears Deny Rift With NBC
November 20, 2009 : SportsBusiness Daily

MSFC Threatens Vikings With Penalties
November 20, 2009 : SportsBusiness Daily

Gruden Committed To Improving On "MNF"
November 20, 2009 : SportsBusiness Daily

Obama To Appear In PSA With Three NFLers
November 20, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.