Marketplace Roundup
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Singh Continuing To Wear SFG Logo
On Visor, Shirt Out Of Personal Loyalty |
In Manchester, Lawrence Donegan writes golfer Vijay Singh continuing to wear the Stanford Financial Group (SFG) logo on his visor and shirt is "simply a case of personal loyalty." Other golfers that had sponsorship deals with SFG, including Camilo Villegas and Henrik Stenson, "got rid of its logo in fairly short order" after Chair Allen Stanford was charged with fraud earlier this year (Manchester GUARDIAN, 6/26). Meanwhile, CNBC's Scott Cohn reported Singh had offered to put up money as part of a group to bail Stanford out of prison. Singh could have been "on the hook for $500,000 if Stanford fled," but could not contribute to the bail because he is not a U.S. citizen (CNBC.com, 6/25).
IS IT WORTH THE PRICE? CNBC's Darren Rovell discussed the trend of teams signing sponsors for their practice jerseys. Rovell: "This is just to get some revenue, but you got to think: What is the value of it? It's local news video, video obviously on the NFL Network when we’re talking about practices. What’s the real, real value? It’s really hard to say this versus actually putting a logo on the field" ("NFL Total Access," NFL Network, 6/25).
SMOKE GETS IN YOUR EYES: ESPN’s Marty Smith said he was not surprised the No. 14 Sprint Cup team of Tony Stewart has overtaken the No. 88 team of Dale Earnhardt Jr. in merchandise sales because Stewart “changed teams and all the Stewart fans are buying new stuff." Smith: "Plus, Junior is struggling this year" (“NASCAR Now,” ESPN2, 6/25).
WINS BY A LENGTH: NYRA's radio ad campaign "And They're Off" won a Gold Lion Award at this week's Int'l Advertising Festival in Cannes, France. The campaign, via DeVito/Verdi, N.Y., features a race announcer calling the proceedings of everyday activities as he would a horse race" (NYRA).
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