Reebok Preparing To Launch Collection Of NFL Maternity T-Shirts
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Hasselbeck Will Be Face Of
Reebok's New Maternity Line |
Reebok is "launching a collection of maternity T-shirts" under its NFL division, according to Julee Kaplan of WOMEN'S WEAR DAILY. Reebok has "created a line of cotton maternity T-shirts, available in both long and short sleeves, with team logos and kitschy sayings like '#1 Draft Pick' printed on them." There are also a "range of gift packs available, which includes a T-shirt and matching bib and onesie." The collection will launch for retail selling during the '10 NFL season and Reebok is "targeting stores like Destination Maternity and NFLShop.com, as well as all the NFL team stores nationwide" to sell the line. Reebok NFL Women's Product Manager Tiffany Coldwell said that "many women were buying oversize men's shirts to wear while they were pregnant, something that wasn't figure flattering." Reebok research indicated that more than 40% of fans that watch NFL games are women, and Coldwell said, "We realized how women were buying the product, but then we were ignoring them for nine months while they were pregnant." Kaplan reports Reebok has teamed with Elisabeth Hasselbeck, co-host of ABC's "The View" and the wife of former NFLer and current ESPN analyst Tim Hasselbeck, "to be the face of the brand" (WOMEN'S WEAR DAILY, 6/26 issue).
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