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Thursday
June 25, 2009
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Double Shifting: Reebok Inks Potential Top Two Picks In NHL Draft

By Tripp Mickle, Staff Writer, SportsBusiness Journal

Reebok has signed endorsement deals with two of the top prospects in tomorrow's NHL draft, C John Tavares and D Victor Hedman. Reebok's CCM Hockey announced a multi-year agreement with Tavares, who is projected to be the top pick. Tavares will launch a custom CCM signature apparel line in '10. Reebok Hockey signed a multi-year agreement with Hedman. The Swede will have a signature Reebok stick and footwear line that will be sold in his native country.

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