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June 22, 2009
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NBC Earns 5.1 Overnight For Sunday Coverage Of Rain-Soaked Open

Writers Complain NBC Has Focused
Predominantly On Woods, Mickelson
NBC's telecast of the U.S. Open yesterday, which featured the majority of the third round and beginning of the final round, earned a 5.1 overnight Nielsen rating from 1:30-8:15pm ET. Bonus coverage from 11:00am-1:30pm earned a 2.9 overnight. Last year’s Sunday coverage of the final round, in which Tiger Woods birdied the 18th hole to force a Monday playoff with Rocco Mediate, earned an 8.5 overnight, while the final round in ’07 earned a 7.0 rating. The ’06 final round, which did not feature Tiger Woods after he failed to make the cut, also earned a 5.1 overnight. NBC's coverage on Saturday, which included the completion of the second round and start of the third round, earned a 3.7 overnight rating from 2:00-8:00pm, with bonus coverage from 10:00am-2:00pm earning a 2.9 rating. Last year’s Saturday coverage, which concluded around 10:30pm, earned a 5.3 overnight. Saturday coverage in ’07 earned a 4.6; ’06 earned a 3.2 overnight (THE DAILY).

OH RICKY, YOU'RE NOT AS FINE: In Toronto, Chris Zelkovich writes two "amazing stories played out" yesterday at the U.S. Open with Ricky Barnes leading the tournament and David Duval staying in contention, but NBC gave viewers the "same old, same old: Tiger Woods and Phil Mickelson," according to Chris Zelkovich of the TORONTO STAR. There is "no denying fans want to see Woods and Mickelson," but there is also "no denying fans want to see good golf, and good golf stories, too" (TORONTO STAR, 6/22). In N.Y., Phil Mushnick writes, "If Woods is playing, even when far back in a major, no one else matters." Mushnick: "Genuine TV coverage of golf's U.S. majors ... is not available once Woods' round begins and until after it's finished. Only when Woods isn't playing do TV golf crews remind us that they're pretty good at covering golf." Woods "doesn't make excuses for himself," but he "doesn't have to; the men and women on TV do it for him" (N.Y. POST, 6/22). ESPN.com's Bill Simmons wrote, "Love NBC pretending Tiger has a chance to come back. They should say Ben Hogan, Jack Nicklaus + Ty Webb are lurking as well" (TWITTER.com, 6/21). But in Phoenix, Bob Young writes NBC Sunday "actually did a good job of keeping up with Woods without ignoring the players actually in contention" (ARIZONA REPUBLIC, 6/22). USA TODAY's Reid Cherner writes NBC "did an excellent job of toggling between leaders Ricky Barnes and Lucas Glover and staying in touch with Phil and Tiger." Meanwhile, NBC has rescheduled the Golf Digest U.S. Open Challenge, which was set to air prior to final round coverage yesterday, moving the event to July 4, following the Wimbledon women's singles final (USA TODAY, 6/22).

Roker (l) Provides Levity To
Saturday's Broadcast Of U.S. Open
HERE'S WHAT'S HAPPENING IN YOUR NECK OF THE WOODS: The WALL STREET JOURNAL's Jason Gay writes with the threat of rain being a dominant theme during NBC's telecast Saturday, "Today" weatherman Al Roker "gave a dose of both meteorology and levity" during the telecast. Roker "didn't even pretend to play the stern weatherman." NBC's Bob Costas during Saturday's broadcast said, "Things are even looser than they generally are" (WALL STREET JOURNAL, 6/22). In Buffalo, Keith McShea wrote with Roker calling for rain throughout Saturday afternoon, Johnny Miller "tweaked Roker by calling him Dr. Doom. Seems like Miller is a great commentator no matter what the subject" (BUFFALONEWS.com, 6/21). GOLFCHANNEL.com's Rich Lerner: "You know you're in trouble when Al Roker's in the booth at a U.S. Open" (GOLFCHANNEL.com, 6/20). The GLOBE & MAIL's Bruce Dowbiggin wrote Roker was the "most compelling guy on the show," which contributed to make NBC's coverage of the "rain-soaked U.S. Open about as memorable as a C-SPAN Joe Biden marathon" (GLOBESPORTS.com, 6/21). In Denver, Dusty Saunders wrote Saturday was a day when Roker "got more airtime than Tiger Woods." NBC typically "follows tournaments in precise, focused style," but the coverage "was changed to a herky-jerky look as cameras roamed the course looking for scrambling players, trying to finish Round 2 or starting Round 3" (DENVER POST, 6/22).

JOHNNY ON THE SPOT: The GLOBE & MAIL's Dowbiggin wrote Miller "has made candour an art form in his 19-year NBC career," as "no one in the history of golf broadcasting has so eagerly carved up the sensitive egos and tetchy personalities of the PGA Tour as has Miller." Miller has "single-handedly changed the tone of all golf TV coverage with his pithy assessments of everyone." While most players "hate Miller's harpoons from the booth," his reputation "as one of the game's most accomplished ball-strikers largely insulates him from their wrath" (GLOBESPORTS.com, 6/20). However, NEWS 14 CAROLINA's Mike Solarte wrote, "Anyone else picking up on what seems to be sniping at Johnny Miller by his NBC counterparts? It's subtle, but I think it's there" (NEWS14.com, 6/21).

JOINED IN PROGRESS: In Milwaukee, Bob Wolfley reported WTMJ-NBC in Milwaukee did not join NBC's coverage of the U.S. Open at 9:00am CT Saturday, "electing instead to join the coverage" at 1:00pm. Journal Broadcast Group Exec VP/Radio & TV Operations Steve Wexler, whose company operates WTMJ, said NBC alerted the network "late Friday that golf coverage would begin at 9 a.m. Saturday morning." Wexler: "This put us in a very difficult position for three reasons. First, the FCC mandates a minimum number of hours of children's programming each quarter. We use Saturday mornings to fulfill that obligation. Second, we had made other time-sensitive programming obligations prior to 1 p.m. And third, we were still dealing with the technical challenges that knocked our transmitter off the air during Friday morning's storm" (MILWAUKEE JOURNAL SENTINEL, 6/21).


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