National Football Post Relaunches With New Design, Content
By Eric Fisher, Staff Writer, SportsBusiness Journal
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National Football Post Web Site Now
Reaches 300,000 Unique Visitors Per Month |
National Football Post, an independent football news and commentary site run by a group of former team and league executives, has relaunched its site with a new design, expanded content and a significant push toward the fantasy football audience with a suite of games and information. The new site, now reaching 300,000 unique visitors per month and 2 million page views, was constructed with the aid of Philadelphia-based design outfit O3 World. “We’re continuing to build a brand,” said Andrew Brandt, NFP President and also a Univ. of Pennsylvania lecturer. “This is sort of phase II of our development, but we’ve got something now we believe will further highlight what we feel to be our distinctive voice. And the fantasy offerings will be really substantial.” NFP, which enlisted Saints QB Drew Brees as its fantasy spokesman, holds content-for-distribution deals with Yahoo, CBSSports.com and the N.Y. Daily News, among others.
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