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Thursday
June 18, 2009
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CSN Mid-Atlantic Restructuring Web Site To Boost Online Content

CSN Mid-Atlantic's New Web Site Will Focus
On Exclusive Online Content, Unique Reports
CSN Mid-Atlantic is "ramping up its Web operation with a growing focus on exclusive online content and unique reports that will not appear on television," according to Tim Lemke of the WASHINGTON TIMES. The goal of the station is to make ComcastSportsNet.tv the "go-to site for local sports." CSN Mid-Atlantic Dir of Marketing Mark Lapidus: "We're kind of in this unique position to aggregate local sports content and now's the time to throw resources behind it. It's our niche with the linear channel, and it's really going to be our niche online." Lemke notes CSN relaunched its Web site about 14 months ago "but at first had relatively modest amounts of unique content." The net's plan now is to "supplement that content with reporting and commentary exclusive to the Web site." The net is "planning to hire four new content producers who will report and produce segments for the Web" after earlier this year hiring former "Washington Post Live" host Ross Thaler as its Chief Digital Correspondent. Thaler and other correspondents have produced daily "CSN Update" segments for the Web site that "feature summaries of the day's events, highlights and previews." Thaler also "writes a blog and produces other video segments exclusively for the site." The net has received "little instruction from Comcast's corporate offices in Philadelphia regarding its digital operations." Lapidus: "What I hope our new content guys and women can do is find stories that are a little more off the beaten path." Lemke notes the "challenge facing CSN, of course, is figuring out how to turn the new digital efforts into more revenue" (WASHINGTON TIMES, 6/18).

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