Kimberly-Clark Debuting Campaign To Help End Prostate Cancer
By Michael Smith, Staff Writer, SportsBusiness Journal
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Colbert One Of Four Sports Personalities Taking
Part In Depend's Four-Month Prostate Campaign |
Kimberly-Clark’s Depend brand is kicking off a four-month campaign to end prostate cancer with the help of former athletes Jim Colbert (golf), Ken Griffey Sr. (baseball), Len Dawson (football) and Rod Woodson (football). Colbert, Griffey and Dawson are prostate cancer survivors, while Woodson, at age 44, is in the target age for men to be screened for the disease. Depend is partnering with ZERO -- The Project to End Prostate Cancer. Depend’s awareness program will target the U.S. Open this week, MLB’s All-Star Game and the Pro Football HOF inductions with its athlete spokespersons conducting interviews to talk about prostate cancer awareness. In September, 39-year-old Jason Keller, driver of the Kimberly-Clark No. 27 NASCAR Nationwide Series car, will be making appearances and doing interviews on prostate health issues.
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