SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Wednesday
June 17, 2009
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sports Media

Red Sox, Comcast Set To Announce New Video-On-Demand Service

New Red Sox VOD Service Will Offer
Behind-The-Scenes Videos, Archives
The Red Sox today will announce a new video-on-demand deal with Comcast for the distributor’s digital cable customers in New England. Red Sox on Demand, a free offering to Comcast subscribers, will contain content developed by the club’s in-house production department including behind-the-scenes video, archival footage, farm system reports and other material. Not included will be full game replays or near-term highlight packages, as the video will be more feature-oriented in tone. The deal is an outgrowth of a recent sponsorship deal Comcast signed with the Red Sox, and also marks the latest MLB team to begin offering VOD services after clubs gained the right to explore such moves in late '07. "We have all this great content that really hasn’t had a proper place to live beyond the walls of the Red Sox office that now is going to get a home,” Red Sox Exec VP and Chief Sales & Marketing Officer Sam Kennedy said. “Comcast came up with this idea after we signed the sponsorship deal, and we’re thrilled to give this material, some which goes back decades, an avenue to find new audiences” (Eric Fisher, SportsBusiness Journal). CSN New England Senior VP Steve Hackley: "If there's one thing that New England wants, it's more Red Sox. This is better than a channel. It's a library at your disposal anytime you want." In Boston, Johnny Diaz reports a Spanish-language version of the Red Sox Report also will be available. Comcast introduced a "similar project with the Celtics two years ago" and has deals with teams outside the Boston market including the Penguins, Braves and MLB Giants. The move "comes as Comcast tries to attract and retain subscribers at a time when some people are eyeing their cable bills as they look to slash discretionary spending" (BOSTON GLOBE, 6/17). Comcast declined to comment on the terms of the deal, which is "part of a larger sponsorship" with the Red Sox (BOSTON HERALD, 6/17).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Red Sox Raise Some Ticket Prices
November 17, 2009 : SportsBusiness Daily

Comcast Beefs Up Local Presence
November 16, 2009 : SportsBusiness Daily

Comcast-NBC Deal May Impact Olympic Rights
November 16, 2009 : SportsBusiness Daily

Global To Use Comcast Ties At Sears Centre
November 4, 2009 : SportsBusiness Daily

CSN New England Making Local Push
November 3, 2009 : SportsBusiness Daily

Boras, Manfred Talk About Finances Escalate
November 20, 2009 : SportsBusiness Daily

Selig: Concerns Around Economy Still Exist
November 20, 2009 : SportsBusiness Daily

MasterCard Present At WS DVD Premiere
November 20, 2009 : SportsBusiness Daily

Hicks Hopes To Remain Rangers Majority Owner
November 19, 2009 : SportsBusiness Daily

Selig Committed To Condensing Playoffs
November 19, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.