Rays Force Minor-League Team To Cancel Bobblehead Promotion
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Rays Halt Phillies Minor League
Team's Bobblehead Promotion |
The Phillies' Single-A Florida State League affiliate Clearwater Threshers are "being forced to cancel a series of bobblehead giveaways" after the Rays "complained the promotion violated baseball's marketing rules," according to Marc Topkin of the ST. PETERSBURG TIMES. The Threshers "planned to give out nine different bobbleheads saluting the starters from the Phillies' World Series championship team." However, the Rays "contacted top-level Philadelphia officials" after hearing of the promo, and the Threshers were "forced to cancel its plans, at a cost that could exceed $50,000." The Rays under MLB rules hold "exclusive rights to their home territory, and teams can't market using other major-league names or brands." The Threshers "had already given out one bobblehead and were advertising the second when the Rays first raised the issue a month ago." The club "planned to issue refunds to fans who asked but now have to figure out what to do with the more than 8,000 bobbleheads dolls (1,200 of each, at about $3.50 apiece) and the $25,000 or so in sponsorship money they took in." The Threshers likely will "save the bobbleheads for spring training, when the rules are relaxed, but in the meantime they'll make light of the situation." The team is "talking about having Adherence to the Rules Night." Threshers GM John Timberlake: "We'll give out gray molds of bobbleheads and we'll all wear white shirts with our Phillies logos covered up" (ST. PETERSBURG TIMES, 6/13).
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