NetJets Tops Sponsor Exposure For Belmont Stakes Telecast On ABC
NetJets generated 2 minutes, 19 seconds (2:19) of legible exposure during Saturday's Belmont Stakes coverage on ABC, doubling that of second place finisher Under Armour, according to Connecticut-based Sponsorship Research Int'l (SRi). NetJets derived Belmont exposure from logo placement on jockey apparel including pants, hats and shirts, besting Under Armour, which generated 1:01 of exposure. Meanwhile, NetJets totaled 5:33 of exposure throughout the '09 Triple Crown, surpassing last year's level by nearly 2 minutes (SRi).
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BELMONT STAKES SPONSOR EXPOSURE ON ABC
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SPONSOR
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LEGIBILITY (MM:SS)
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% OF BROADCAST
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NetJets
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2:19
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3.6%
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| Under Armour |
1:01
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0.7%
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| Dime |
0:15
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0.4%
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| Three Chimneys |
0:10
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0.3%
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| Emirates |
0:03
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0.1%
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| Equibase |
0:03
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0.1%
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