Clay Mate: New NetJets Ad Honors Federer's Record-Tying Win
NBC yesterday aired a new 30-second NetJets commercial immediately following the men’s French Open Men's Final that congratulates Roger Federer on his record-tying 14th Grand Slam victory. The spot begins with a small private jet on the tarmac and Federer, who is wearing Nike shoes and a Nike sweatjacket, dragging a cart toward the plane, though the contents of the cart are off-screen. Two baggage handlers then appear, with one of them asking, "Can I take that for you, Mr. Federer?" Federer: "No thanks, I got it." The cart appears heavy as Federer struggles to get it to the plane, at which point it is revealed the cart contains Federer's Grand Slam trophies. The following message then appears on-screen, "NetJets congratulates Roger Federer on his record-tying 14th Grand Slam singles title." As the plane is seen taking off, one of the baggage handlers says, "Pretty soon, he's going to need a bigger plane" (THE DAILY).
SAYING THANKS: Gillette today runs a full-page ad in USA Today and the N.Y. Times congratulating Federer on his record-tying win. The ad features images of Federer, Tiger Woods and Derek Jeter. Nike also runs a full-page ad in USA Today congratulating Federer with a quote from Jimmy Connors, "In an era of specialists, you're either a hard court specialist, a grass court specialist or a clay court specialist. Or you're Roger Federer" (THE DAILY). Meanwhile, Octagon VP & Managing Dir of the agency's First Call division David Schwab referred to another of Federer's sponsors, writing, "Federer always thinking. He did put his Rolex watch on immediately after he won in time for the awards ceremony and 'trophy photos'" (TWITTER.com, 6/7).
|
Related Stories By Company
|
Related Stories By Sport
|
NetJets Tops Belmont TV Sponsor Exposure
June 11, 2009 :
SportsBusiness Daily
BlackBerry Tops Preakness Exposure
May 21, 2009 :
SportsBusiness Daily
NYRA Rejects Hooters Big Brown Sponsorship
June 9, 2008 :
SportsBusiness Daily
Preakness Attendance, Handle Down From '07
May 19, 2008 :
SportsBusiness Daily
|
U.K. Panel: Major TV Events Should Be Free
November 16, 2009 :
SportsBusiness Daily
Agassi Holds Nothing Back In "Open"
November 12, 2009 :
SportsBusiness Daily
Pilot Pen Won't Renew Tennis Sponsorship
November 11, 2009 :
SportsBusiness Daily
Murray Signs Five-Year Deal With adidas
November 4, 2009 :
SportsBusiness Daily
Judge: Issues Close In Appeal Of ATP Case
November 3, 2009 :
SportsBusiness Daily
|
|
