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June 8, 2009
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NBC Earns 1.8 Overnight For Federer's French Open Men's Title

Federer Earns Record-Tying 14th Career
Grand Slam Title With French Open Win
NBC earned a 1.8/5 overnight for yesterday's French Open men's final, in which Roger Federer defeated Robin Soderling to earn his record-tying 14th career grand slam title. The 1.8 is even with last year's final, in which Rafael Nadal defeated Federer. NBC earned a 1.4/4 overnight rating for Saturday's French Open women's final, in which Svetlana Kuznetsova defeated Dinara Safina, down 22.2% from a 1.8/6 last year (THE DAILY). In St. Petersburg, Tom Jones noted NBC's announcers during yesterday's men's final "did not utter one word from deuce in the final game ... until three minutes after the match was over." Camera shots of Federer and "nothing but crowd noise told the story better than even gifted announcers such as John McEnroe and Mary Carillo could." Jones: "Kudos to NBC's tennis announcing team for knowing that saying nothing is better than saying anything sometimes" (TAMPABAY.com, 6/7). In Toronto, Chris Zelkovich writes of NBC's silence during the closing moments, "Sheer bliss" (TORONTO STAR, 6/8). Meanwhile, the GLOBE & MAIL's Bruce Dowbiggin wrote NBC's announcers "did great work as Dinara Safina melted down in Saturday's women's final." NBC's pictures of a "stricken Safina -- a supposed shoo-in to win -- watching her opponent celebrate were enough to make even McEnroe verklempt" (GLOBESPORTS.com, 6/7).

SCHEDULING RACQUET: In L.A., Diane Pucin reported NBC "gambled and lost on its choice of which French Open men's semifinal to televise Friday." NBC had the "choice of broadcasting either" Federer-Juan Martin Del Potro or Soderling-Fernando Gonzalez, and the network chose the Soderling-Gonzalez match "because of timing." NBC Sports Dir of Communications Adam Freifeld said that the net "decided it had a better ... chance of getting a completed match into its window with Soderling and Gonzalez." Pucin noted NBC "had no input in the French Open schedule for Friday" (L.A. TIMES, 6/6). In N.Y., Richard Sandomir noted NBC's "sharing of the men's semifinal rights with the Tennis Channel resulted" in the scheduling issues, and Tennis Channel Friday carried the Federer-Del Potro match on tape at 4:00pm ET, "about five hours after it began." Tennis Channel Chair & CEO Ken Solomon: "They get one semi and we get the other." Sandomir noted NBC aired the Soderling-Gonzalez match "in a condensed form, on tape delay," from 10:00am-1:00pm, and Freifeld said that if the Soderling-Gonzalez match "had ended before NBC's 10 a.m. window began, the network had received permission from the Tennis Channel to carry the Federer match." Freifeld: "We didn't have the rights to the second match, but the Tennis Channel would have let us do it" (N.Y. TIMES, 6/6). On Long Island, Neil Best wondered why Tennis Channel could not air the Federer match live. Best: "Because NBC has rights to the 10 a.m. to 1 p.m. window in ALL TIME ZONES" (NEWSDAY.com, 6/5). In Chicago, Bob Foltman noted Freifeld "couldn't explain why the network didn't explain the circumstances to viewers or mention that the Federer match would be shown on tape delay later Friday afternoon on the Tennis Channel." The Federer-Del Potro match by 1:00pm CT was "locked into a fifth and deciding set," but NBC "ended its broadcast promptly at 1 p.m. with no update or mention of Federer's match" (CHICAGO TRIBUNE, 6/6).

Federer's Match Against Del Potro Not Shown
Live On NBC, Tennis Channel Or ESPN2
DROP SHOT: In N.Y., Mike Lupica noted three networks share U.S. TV rights for the French Open -- NBC, Tennis Channel and ESPN2 -- but there "wasn't any machinery that allowed anybody to watch" Federer-Del Potro live on Friday. Lupica: "Everybody fights to put the majors on television, and then tennis gets treated like a scrub sport on a day when Federer ... was trying to keep alive his shot at what would be tremendous history." Once NBC was "off the air on Friday, somebody should have been on the air" with the Federer match (N.Y. DAILY NEWS, 6/7). SI.com's Jon Wertheim wrote, "In 2009, you simply cannot show matches on tape delay. It's the Pony Express of telecom. And the internet is the ultimate spoiler alert. Tennis fans were really robbed." Wertheim: "Can't the good folks at NBC ... figure out a creative way to use existing technology to avoid the tape delay mess? Or sell the rights back to ESPN? Something?" (SI.com, 6/7).

FIGHT FOR THE RIGHT: Best noted NBC Sports President Ken Schanzer Friday "had a spirited, 15-minute give and take" with Sirius XM's Chris Russo regarding the semifinal scheduling. Schanzer said that NBC "attempted to get the French Open people to flip the order of the semifinals or perhaps alter their start times." But it "turns out French fans and French TV are higher priorities for the French Open than are the needs of a network in the United States trying to squeeze tennis between 'Today' and soap operas" (NEWSDAY.com, 6/5). SI.com's Wertheim wrote, "You understand it at some level from NBC's perspective. The numbers are what they are, and they're not going to preempt 'The Today Show' for Robin Soderling-Fernando Gonzalez. It is unfortunate that tennis fans didn't have an outlet. I think tape delay is a pretty dated concept these days, and it was frustrating that a major semifinal was not broadcast at all on American television" (SI.com, 6/5). In DC, Tim Lemke wrote NBC "should not even bother trying to televise the French Open except on Saturdays and Sundays," as it is "too hard for a network to show live sports on a weekday where there is other programming that conflicts with it" (WASHINGTONTIMES.com, 6/5).


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