Valvoline Promos "Engine Guarantee" Campaign At Weekend Races
By Michael Smith, Staff Writer, SportsBusiness Journal
Valvoline will promote its new “Engine Guarantee” campaign with special paint schemes on its NHRA Funny Car, Top Fuel Dragster and NASCAR Sprint Cup car in races this weekend. Reed Sorenson will drive the NASCAR entry in the Pocono 500, while Cory McClenathan will pilot the Dragster and Jack Beckman will drive the Funny Car at the NHRA event in Joliet, Illinois. Valvoline’s “Engine Guarantee” asks consumers to register their vehicle at Valvoline.com, use Valvoline regularly for oil changes, and Valvoline will guarantee their engine up to 300,000 miles. It will also support the campaign with TV and radio advertising.
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| Valvoline To Provide New Paint Schemes For Three Drivers This Weekend |
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