Univ. Of Arizona, IMG College Extend Multi-Media Partnership

The Univ. of Arizona (UA) and IMG College today announced a five-year extension to their current marketing and media partnership. The deal will make IMG College the exclusive holder of UA's multi-media rights offerings through '24. IMG College will more actively represent UA head coaches for endorsements and appearances, package new courtside seats at the school's McKale Center with corporate sponsors, and contribute partial funding to a new scoreboard at Arizona Stadium in future seasons. The agreement will continue to include game broadcasts and coaches' shows for radio and TV, signage, publications, game day promotions, corporate hospitality, print literature, and Internet site management and sales. The deal is valued at more than $124M and is one of the largest multi-media rights agreements in the Pac-10 (IMG College).

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