Univ. Of Arizona, IMG College Extend Multi-Media Partnership
The Univ. of Arizona (UA) and IMG College today announced a five-year extension to their current marketing and media partnership. The deal will make IMG College the exclusive holder of UA's multi-media rights offerings through '24. IMG College will more actively represent UA head coaches for endorsements and appearances, package new courtside seats at the school's McKale Center with corporate sponsors, and contribute partial funding to a new scoreboard at Arizona Stadium in future seasons. The agreement will continue to include game broadcasts and coaches' shows for radio and TV, signage, publications, game day promotions, corporate hospitality, print literature, and Internet site management and sales. The deal is valued at more than $124M and is one of the largest multi-media rights agreements in the Pac-10 (IMG College).
|
Related Stories By Company
|
Related Stories By Sport
|
IMG Signs Joe Mauer For Representation
November 23, 2009 :
SportsBusiness Daily
UA, IMG Announce New Partnership
November 3, 2009 :
SportsBusiness Daily
IMG Not Looking To Expand In Hockey
November 3, 2009 :
SportsBusiness Daily
Ovechkin Signs With IMG For Marketing
November 2, 2009 :
SportsBusiness Daily
IMG, Cowboys, Yankees Forming IMG-Legends
October 7, 2009 :
SportsBusiness Daily
|
Ari Fleischer Discusses BCS Work
November 24, 2009 :
SportsBusiness Daily
Northeastern Cuts Football Program
November 24, 2009 :
SportsBusiness Daily
Univ. Of Miami Refuses To Aid In ESPN Film
November 24, 2009 :
SportsBusiness Daily
BCS Hires Ari Fleischer Communications
November 23, 2009 :
SportsBusiness Daily
San Diego State AD Jeff Schemmel Resigns
November 20, 2009 :
SportsBusiness Daily
|
|