Canucks Adding 188 New Upscale Club Seats, HD Studio At GM Place
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GM Place Will Introduce New Upscale
Club Seat Section On Top Level This Fall |
GM Place "will expand by 188 seats this fall when the Vancouver Canucks introduce a new upscale club seat section on the arena's top level," according to Bruce Constantineau of the VANCOUVER SUN. The deal, first reported by SportsBusiness Journal in April, includes the Top Shelf Club "being built over two tiers and about 8,000 square feet of space formerly occupied by an analog broadcast facility." A new HD broadcast studio "will be located in what used to be a storage area on the arena level." The new facilities are "expected to cost more than" $8M (all figures Canadian). Canucks Sports & Entertainment President & CEO Chris Zimmerman "wouldn't confirm the price tag but said it represents the organization's biggest annual capital investment in GM Place." The 188 new seats "will cost $210 a game and be sold in season ticket packages of full-season, half-season or quarter-season amounts." The total price for a full 45-game season package "will be $9,450 so the seats should generate an extra $1.8[M] in revenue for the team next season." Zimmerman said that the price "includes a buffet dinner and non-alcoholic beverages for each game." The Canucks have offered the new club seats to season-ticket holders and those on the season ticket waiting list and "expect to begin selling them to the public next week." The team also "plans to sell corporate naming rights to the new club section and expects that will be in place by the time it's completed in September" (VANCOUVER SUN, 6/5).
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