SBJ In-Depth: Engagement Marketing

More brands are using sports to get consumers to become active participants in their marketing strategies. Instead of relying on a simple, one-way television advertisement, brands are employing elements such as experiential marketing, on-site engagement, blogs and social networking to engage consumers and make them feel a part of each brand’s identity. This In-Depth will look at some of the more successful engagement marketing in sports and how those plans have helped make a more personal and lasting connection with consumers.  Publishing Date: June 29 Close: June 15 Materials Close: June 17.

For information on advertising contact National Ad Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.

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