SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Tuesday
June 2, 2009
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

White Sox Keeping Fans Up-To-Date With Interactive Billboards

White Sox' Eight New Interactive Billboards
Will Feature Real-Time Scoring During Games
The White Sox are hoping eight new interactive billboards, dubbed "Sox-O-Tron," located on area highways south and west of U.S. Cellular Field will "register with fans in their cars," according to Ed Sherman of CRAIN'S CHICAGO BUSINESS. The billboards during non-game times act "just like a regular billboard with ads," but during White Sox games, they "feature real-time scoring, keeping fans up-to-date on the action." White Sox VP & CMO Brooks Boyer: "The thought is to engage people while driving. They see the billboard, see there is a decent game going on, and hopefully it gets them to turn on the radio and listen to the game. ... Hopefully, it triggers something and they say, 'Hey, I haven't been to a game in a while. I'm going to make plans to go.'" Sherman reported another idea behind the billboards is to "condition fans to look for the billboards as a way to connect in real time with the Sox during an otherwise boring drive." The White Sox also are "using modern technology with video boards" at 16 Chicago Transit Authority platforms. The video boards "feature seven-second loops of a Sox game highlight," which again give consumers "something more to look at than just a static ad." But Sherman noted the purpose of the entire exercise is to "get people to go to games" (CHICAGOBUSINESS.com, 6/1).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
White Sox Launch Silver Chalice Ventures
October 23, 2009 : SportsBusiness Daily

Is Rogers Focused Only On Jays' Bottom Line?
August 12, 2009 : SportsBusiness Daily

Peavy Trade To ChiSox Clears $56M Off Books
August 3, 2009 : SportsBusiness Daily

Reinsdorf Opens Up In Wide-Ranging Interview
July 21, 2009 : SportsBusiness Daily

Cubs, Sox Execs Discuss City's Ballparks
June 16, 2009 : SportsBusiness Daily

Marketing Execs Rank World Series Players
November 6, 2009 : SportsBusiness Daily

Jamie McCourt Not Reinstated As CEO
November 6, 2009 : SportsBusiness Daily

World Series Ratings Up 39% Over '08
November 6, 2009 : SportsBusiness Daily

Stores Lacking Matsui World Series Gear
November 6, 2009 : SportsBusiness Daily

Fox' World Series Clincher Up 40%
November 5, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.