SportsFanLive.com Inks Multi-Year Content, Promo Deal With BEST
By Eric Fisher, Staff Writer, SportsBusiness Journal
 |
SportsFanLive.com Will Provide Online Content,
Promotion For Web Sites That Support BEST |
L.A.-based SportsFanLive.com, the sports social media Web site launched last year by former Yahoo and CBS exec David Katz, has struck a multi-level partnership with Blue Entertainment Sports Television (BEST). SportsFanLive.com will provide online content and promotion for Web sites that support BEST’s participatory sports events, including the Hoop It Up basketball tournaments and Kick It 3v3 soccer tournaments; collaborate with BEST on ad sales for the sites; and explore ways to infuse BEST’s athlete representation clients within its social media hubs, including the Twitter aggregation site AthleteTweets.com. The pact is structured as a revenue-sharing agreement. "There is a lot of shared value here for both of us,” said Michael Principe, BEST Managing Dir and COO of Blue Equity LLC. “I’m able here to extend the reach and vibrancy of my digital assets, allow for further sponsor activation and awareness of my tours, and perhaps give my athletes another forum to express themselves. But I’m not out to conquer the digital world myself, and I’m looking for partners. David’s a real sharp guy, I have content and access to content, and he’s a guy who can help figure out what to do with it." Katz: “We’re really excited to be involved in something like these events that have such deep, real-world roots. We have the ability to make more people aware of and sign up for these events, and think there’s a lot of opportunity to monetize across these sites.”
|
