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Friday
May 29, 2009
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The Back of the Book

ESPN Sports Poll: How Interested Are You In The NBA Playoffs?

The ESPN Sports Poll, a service of TNS Sport, asked sports fans how interested they are in the NBA Playoffs in general and the NBA Finals. The following are interest levels in both, trended over the past six years. As TV ratings have increased in '09, interest in both is expected to increase for the current year. Respondents were polled two weeks prior to the NBA playoffs through two weeks after the NBA Finals (ESPN Sports Poll).

INTEREST IN NBA
PLAYOFFS
'03
'04
'05
'06
'07
 '08
 
n = 983
n = 1,155
n = 930
n = 898
n = 872
n = 2,989
Not at all interested
37.7%
41.1%
44.0%
45.9%
42.8%
43.3%
A little bit interested
13.3%
15.2%
16.3%
12.9%
15.0%
22.9%
Somewhat Interested
23.4%
19.7%
22.3%
20.3%
19.5%
15.0%
Very Interested
25.5%
24.0%
17.4%
20.9%
22.7%
18.7%
Total Interest
62.2%
58.9%
56.0%
54.1%
57.2%
56.6%
INTEREST IN
NBA FINALS
'03
'04
'05
'06
'07
 '08
 
n = 608
n = 499
n = 548
n = 664
n = 537
n = 2,005
Not at all interested
42.8%
43.7%
44.3%
45.9%
49.0%
44.3%
A little bit interested
17.4%
13.2%
16.4%
14.8%
13.0%
21.9%
Somewhat Interested
23.2%
19.2%
18.8%
19.9%
19.6%
13.5%
Very Interested
16.6%
23.8%
20.4%
19.4%
18.4%
20.3%
Total Interest
57.2%
56.2%
55.6%
54.1%
51.0%
55.7%
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