Marketplace Roundup
IOC Marketing Commission Chair Gerhard Heiberg said that plans to find an automotive partner as a TOP sponsor "are on hold because of the financial slump in the car industry." Heiberg also is "less than confident of signing at least one more" TOP sponsor to reach the organization's $1B revenue target for the '09-12 Olympic quadrennial. The IOC to date has secured nine TOP sponsors for the '10 Vancouver and '12 London Games: Acer, Atos Origin, Coca-Cola, GE, McDonald's, Omega, Panasonic, Samsung and Visa (AROUNDTHERINGS.com, 5/27).
SKATEBOARDING IS A VIRTUE: Marketing agency Virtue is introducing an ad campaign for the Alliance of Action Sports (Alli) ahead of the Summer Dew Tour, set to include TV, radio and print activation, as well as a Web site that features "short documentaries about" action sports athletes. The videos "highlight the competitors' backgrounds, aiming to engage even those with little interest in skateboards or BMX bikes" (N.Y. TIMES, 5/28).
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Lebron MVP T-Shirt Sales Up 70%
Over Kobe MVP Sales From '08 |
ROUNDUP: Sales of NBA Playoffs merchandise from NBAStore.com and the NBA Store in N.Y. are up 32% from last season. Also, sales of the LeBron James MVP T-shirt online and at the store are up 70% from last year's Kobe Bryant MVP shirt (NBA)....Montreal-based Canadian National Railway (CN) said that its title sponsorship of the LPGA CN Canadian Women's Open beyond its current contract that expires in '10 is "up in the air because of the recession." CN Senior VP/Sales Stan Jablonski said that the company has begun discussions on a new deal but "nothing has been decided" (GLOBE & MAIL, 5/28).
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