SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Friday
May 22, 2009
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sports Media

Comcast, NFL Agreement Over NFL Network Deemed Long Overdue

 
After all the "fussing and feuding, all the talk about high-minded principles and spiraling costs, the NFL Network and Comcast did something they probably should have done all along: they cut a deal," according to Joe Nocera of the N.Y. TIMES. Both sides "blinked," as NFL Commissioner Roger Goodell sat down with Comcast Chair & CEO Brian Roberts and reached a carriage agreement that "probably could have been reached a few years ago if the temperature hadn't been so high." The NFL "agreed to drop its price considerably" as part of the deal, but Comcast "has argued for years that 'niche' sports networks like the NFL Network belong on a sports tier, and that didn't happen either." Nocera: "Truth is though, this is really a win for the NFL. In Comcast's view, there simply wasn't much consumer demand for the NFL Network. But the NFL is the most powerful provider of television entertainment in the country, and it made no sense to stay at war with pro football" (NYTIMES.com, 5/20).

FIGHT FOR RIGHTS: In Utah, Scott Pierce reports with NBC's contract for "Sunday Night Football" now the NFL's only television deal that expires after the '11 season, there is "some talk that Versus might go after it." Pierce: "Nobody is saying this is likely. But you can't count it out, either." Versus has "already shown its willingness to bid on NFL games," as it bid in '06 on the Thursday-Saturday package that went to NFL Net. Versus also "really, really wants to raise its profile to something closer to ESPN," and there is "no better way to do that than land NFL games" (DESERET NEWS, 5/22).

PLUGGING THE GAP: USA TODAY's Michael Hiestand takes a look at possible candidates to fill the vacancy of NFL Net's game analyst for its regular-season package following Cris Collinsworth's departure for NBC's "SNF." The net "has shown it will take risks to create buzz, such as using Bryant Gumbel, who'd never called football, on game play-by-play," and Hiestand lists Fox' Michael Strahan, the combination of Fox' Terry Bradshaw and Howie Long and retired NFL analyst John Madden among his potential targets. Strahan is "wasted just being in a studio and should get a chance beyond his regular gig," though Hiestand writes Bradshaw and Long "would be my pick. Let 'er rip." Meanwhile, he writes "don't laugh" concerning Madden. Hiestand: "If NFLN also signed Brett Favre for a three-man booth with its late-season eight-game schedule, Madden might be tempted" (USA TODAY, 5/22).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Bears Deny Rift With NBC
November 20, 2009 : SportsBusiness Daily

Gruden Committed To Improving On "MNF"
November 20, 2009 : SportsBusiness Daily

Obama To Appear In PSA With Three NFLers
November 20, 2009 : SportsBusiness Daily

NFL Forms New Player Advisory Forum
November 20, 2009 : SportsBusiness Daily

NFLPA Urges Agents To Have Clients Sign GLA
November 20, 2009 : SportsBusiness Daily

Bills Owner Prepared To Make Big Changes
November 20, 2009 : SportsBusiness Daily

Bears Deny Rift With NBC
November 20, 2009 : SportsBusiness Daily

MSFC Threatens Vikings With Penalties
November 20, 2009 : SportsBusiness Daily

Gruden Committed To Improving On "MNF"
November 20, 2009 : SportsBusiness Daily

Obama To Appear In PSA With Three NFLers
November 20, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.