Market Watch: Preakness Race Segment MM Ratings Up From '08
Among the 56 Nielsen metered markets, the Preakness Stakes' local market of Baltimore once again scored the highest local rating with a 25.1, up 36% from what the market earned a year ago. Only eight of the 56 MMs saw a year-over-year ratings decline from '08. Several markets -- including Buffalo, Austin, Birmingham and Salt Lake City -- posted triple-digit percentage increases from '08. Looking at '04-09, Buffalo, Philadelphia and Ft. Myers-Naples have been the most volatile markets for the race ratings, while Orlando-Daytona Beach, L.A. and St. Louis have been the most stable. The chart below lists Nielsen metered-market ratings for the race segment of the Preakness Stakes on NBC this past Saturday, with comparisons to previous years (THE DAILY).
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Preakness Stakes Metered-Market Ratings Trend On NBC
|
|
RK
|
MARKET (SIZE)
|
'09
|
'08
|
'07
|
'06
|
'05
|
'04
|
|
1
|
Baltimore (26)
|
25.1
|
18.5
|
20.8
|
18.3
|
17.0
|
21.4
|
|
2
|
Louisville (50)
|
21.3
|
18.6
|
16.4
|
17.4
|
13.3
|
16.9
|
|
3
|
Ft. Myers-Naples (62) |
17.3
|
10.5
|
9.7
|
11.8
|
10.6
|
15.6
|
|
4
|
West Palm Beach (38) |
15.8
|
9.6
|
11.6
|
11.4
|
12.1
|
14.3
|
|
5
|
Columbus (32) |
14.0
|
7.8
|
10.7
|
7.6
|
8.2
|
12.2
|
|
6
|
Buffalo (51) |
13.0
|
6.5
|
12.7
|
20.3
|
10.3
|
10.9
|
|
7
|
Indianapolis (25) |
11.8
|
8.3
|
7.9
|
7.4
|
6.9
|
9.7
|
|
8
|
Dayton (64) |
11.7
|
7.7
|
5.1
|
6.9
|
7.3
|
10.1
|
|
9
|
Providence (52) |
11.5
|
6.5
|
8.3
|
9.3
|
8.8
|
10.0
|
|
10t
|
Tampa-St. Pete (13) |
11.2
|
10.0
|
7.8
|
8.3
|
10.9
|
12.0
|
|
10t
|
Orlando-Daytona Beach (19) |
11.2
|
10.3
|
10.4
|
11.6
|
11.5
|
12.0
|
|
12
|
Albuquerque-Santa Fe (44) |
10.9
|
6.5
|
3.8
|
5.2
|
5.7
|
6.6
|
|
13
|
Richmond (58) |
10.8
|
8.6
|
7.3
|
8.0
|
8.0
|
7.2
|
|
14
|
Pittsburgh (23) |
10.7
|
9.0
|
7.6
|
7.4
|
8.4
|
12.1
|
|
15
|
Hartford & New Haven (30) |
10.5
|
5.4
|
7.6
|
10.0
|
10.8
|
9.0
|
|
16
|
Knoxville (59) |
10.0
|
7.5
|
8.9
|
8.9
|
7.8
|
14.2
|
|
17
|
Nashville (29) |
9.7
|
7.1
|
5.5
|
6.3
|
8.6
|
10.9
|
|
18
|
Memphis (48) |
9.6
|
7.1
|
4.3
|
6.1
|
5.8
|
8.3
|
|
19t
|
Cincinnati (34) |
9.3
|
6.6
|
7.8
|
9.0
|
9.7
|
14.6
|
|
19t
|
Greenville-Spartanburg (36) |
9.3
|
5.3
|
6.7
|
9.1
|
6.8
|
7.4
|
|
21
|
Washington, DC (9) |
9.3
|
9.9
|
7.6
|
9.1
|
10.3
|
11.0
|
|
22
|
Cleveland-Akron (17) |
9.1
|
6.4
|
9.0
|
8.3
|
7.5
|
12.4
|
|
23
|
St. Louis (21) |
8.7
|
10.7
|
9.2
|
9.1
|
10.1
|
10.7
|
|
24
|
Austin (49) |
8.4
|
4.0
|
4.9
|
7.7
|
5.3
|
6.8
|
|
25t
|
Las Vegas (42) |
8.2
|
7.3
|
7.6
|
8.3
|
7.6
|
10.5
|
|
25t
|
Tulsa (61) |
8.2
|
6.2
|
3.9
|
6.7
|
6.8
|
8.4
|
|
25t
|
Oklahoma City (45) |
8.2
|
4.6
|
6.6
|
6.6
|
9.6
|
11.6
|
|
28t
|
Denver (18) |
7.9
|
5.6
|
4.6
|
6.3
|
4.6
|
6.4
|
|
28t
|
New Orleans (53) |
7.9
|
5.7
|
n/a
|
n/a
|
6.7
|
7.9
|
|
28t
|
New York (1) |
7.9
|
5.7
|
6.2
|
8.6
|
7.3
|
11.2
|
|
31
|
Milwaukee (35) |
7.6
|
5.2
|
7.9
|
4.9
|
5.9
|
7.7
|
|
32
|
Birmingham (40) |
7.4
|
3.5
|
3.7
|
3.7
|
5.3
|
5.5
|
|
33
|
Boston (7) |
7.3
|
4.3
|
7.8
|
7.8
|
9.4
|
9.9
|
|
34
|
Jacksonville (47) |
7.0
|
5.8
|
6.5
|
8.4
|
9.3
|
10.8
|
|
35t
|
Portland (22) |
6.9
|
4.8
|
3.7
|
5.9
|
5.7
|
9.0
|
|
35t
|
Kansas City (31) |
6.9
|
3.8
|
4.4
|
4.4
|
3.4
|
5.6
|
|
37
|
Philadelphia (4) |
6.7
|
6.6
|
7.9
|
12.2
|
11.4
|
16.9
|
|
38
|
San Antonio (37) |
6.4
|
3.7
|
6.4
|
5.6
|
5.1
|
7.1
|
|
39t
|
Norfolk (43) |
6.3
|
6.0
|
6.0
|
6.5
|
8.6
|
8.7
|
|
39t
|
Detroit (11) |
6.3
|
7.9
|
8.1
|
7.5
|
8.8
|
9.8
|
|
41t
|
Dallas-Ft. Worth (5) |
6.0
|
6.7
|
3.9
|
4.4
|
5.9
|
4.5
|
|
41t
|
Los Angeles (2) |
6.0
|
3.9
|
4.7
|
3.9
|
4.3
|
5.4
|
|
41t
|
Phoenix (12) |
6.0
|
4.9
|
4.8
|
6.8
|
8.2
|
6.5
|
|
41t
|
Minneapolis-St. Paul (15) |
6.0
|
5.3
|
5.2
|
6.4
|
4.2
|
7.5
|
|
45
|
San Diego (28) |
5.9
|
5.0
|
4.9
|
4.2
|
2.7
|
7.4
|
|
46
|
Sacramento (20) |
5.8
|
5.1
|
5.7
|
3.0
|
5.0
|
7.2
|
|
47t
|
Miami-Ft. Lauderdale (16) |
5.7
|
6.8
|
4.4
|
4.6
|
5.2
|
6.1
|
|
47t
|
Atlanta (8) |
5.7
|
4.1
|
5.1
|
4.7
|
6.9
|
7.4
|
|
49t
|
Chicago (3) |
5.6
|
5.7
|
2.4
|
3.6
|
4.9
|
7.4
|
|
49t
|
Raleigh-Durham (27) |
5.6
|
4.1
|
5.1
|
6.9
|
6.6
|
5.5
|
|
51t
|
Charlotte (24) |
5.4
|
4.5
|
4.1
|
6.3
|
4.8
|
8.0
|
|
51t
|
Houston (10) |
5.4
|
3.8
|
3.6
|
2.4
|
3.9
|
6.5
|
|
53
|
Greensboro-Winston-Salem (46) |
5.3
|
8.5
|
7.0
|
5.6
|
8.5
|
6.8
|
|
54
|
Seattle-Tacoma (14) |
4.3
|
3.6
|
5.1
|
4.7
|
5.8
|
6.2
|
|
55
|
Salt Lake City (33) |
4.1
|
1.7
|
3.8
|
5.2
|
3.0
|
5.5
|
|
56
|
San Francisco-Oakland-San Jose (6) |
3.7
|
4.1
|
3.8
|
2.7
|
3.8
|
6.4
|
NOTES: New Orleans ratings unavailable in '07 and '06 due to Hurricane Katrina. Volatile/stable market trends from '04-09 based on standard deviation.
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