SBJ In-Depth: The Sweet Spots: Best Match-ups in Sports Marketing

In the first part of our series this year on the relationships between brands and sports properties, we will look at the brand/sports combinations that are doing the best job of hitting their marks. Read about the key elements that make the deals work, the demographics being targeted, and the metrics being used to measure results. Just how are properties making sure their sponsors are getting the most out of their marketing relationships? Publishing Date: June 8 Close: May 25 Materials Close: May 27.

For information on advertising contact National Ad Director, Julie Tuttle at 212 500 0711 or jtuttle@sportsbusinessjournal.com.

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