Companies Wary Of Public Perception Of Backing PGA Tour Event
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U.S. Bank Championship
Searching For Title Sponsor |
U.S. Bank Championship Dir Dan Croak, who is searching for a new title sponsor for the PGA Tour event, said that "some potential title sponsors were skittish because of public perception that sponsoring sports events -- and particularly golf tournaments -- was a waste of corporate money," according to Gary D'Amato of the MILWAUKEE JOURNAL SENTINEL. Croak: "I'm not going to name names, but it's out there. People don't necessarily want to put their name on the event." Croak added that the PGA Tour was being "unfairly targeted." Croak: "Miller didn't put their name on Miller Park because it's bad for business. They're selling more beer becase they did that. So it's sort of this snapshot image that spending money on golf tournaments is a bad thing." U.S. Bank "declined to exercise a three-year option beginning in 2010, so this is the sixth and final year of the bank's title sponsorship of the Milwaukee event." Croak said that the tournament "could not go on without a title sponsor," and PGA Tour officials said that it is "unlikely the Tour would underwrite the event, even for one year." Croak said that the Tour had "not given him a deadline but that the 'critical time' would be 60 to 90 days after the 2009 tournament ends on July 19." Croak: "In order to maximize the value that the sponsor is going to get out of it, they need some time" (MILWAUKEE JOURNAL SENTINEL, 5/12).
TASTE TESTING: On Long Island, James Bernstein reports the USGA has "agreed to feature wines from the East End at the U.S. Open in Bethpage next month." Long Island-based Bridge Vineyards has been "selected to feature its 2007 estate chardonnay and 2003 estate merlot." The Bridge Vineyards wines "will be offered at corporate tents during the Open" (NEWSDAY, 5/12).
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