Marketplace Roundup
In Dallas, Barry Horn notes U.S. Rep. Bob Brady (D-PA) is sponsoring a bill that would ban commercials for male sexual enhancement products "from TV and radio" from 6:00am-10:00pm. Horn writes given the "state of the economy and the retreating auto industry, the bill, if passed, would stick a dagger in network cash flow." But Brady said, "Are you telling me that [MLB] and the NFL are going to go out of business if Viagra doesn't sponsor them? Are you telling me we're going to take money off those owner's table?" (DALLASNEWS.com, 5/8).
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Patrick's "Got Milk?" Ad
Campaign Unveiled Thursday |
THIRST FOR SUCCESS: In Indianapolis, Steve Ballard notes IRL driver Danica Patrick Thursday "unveiled her new 'Got Milk?' ad campaign in which she becomes the latest celebrity to wear the distinctive white mustache." Patrick said of the upcoming May 24 Indianapolis 500, "I would definitely like to drink some milk in a couple of weeks" (INDIANAPOLIS STAR, 5/8).
SIGN OF THE TIMES: USGA officials said that corporate sponsorships are "down as much as 20[%] from last year" for this year's U.S. Open at Bethpage Black Golf Course in N.Y. On Long Island, Thomas Maier noted there will be "fewer tents at this Open than seven years ago" when the Open last took place at Bethpage -- that year 78 tents "housed corporate sponsors in select areas." But U.S. Open Managing Dir Reg Jones said that this year "there will be 54 tents" (NEWSDAY, 5/6).
FACTORY ON WHEELS: In Jacksonville, Garry Smits noted TaylorMade has created a truck that is a "factory on 18 wheels," where technicians Wade Lyles and Henry Luna build golf clubs and "drive the truck from one Tour stop to the next." Three other TaylorMade employees also "facilitate club repairs and replacements for their staff pros" on the truck. The vehicle has "become a social center for players, caddies and company employees." The truck contains "three flat-screen TVs with a collection of DVDs and gaming systems," and there is a "restaurant-type booth and cold beverages" (FLORIDA TIMES-UNION, 5/7).
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Rawson Has Appeared On GoDaddy's
Web Site, Worn Logo As Part Of Deal |
HOT COMMODITY: CNBC.com's Darren Rovell noted golfer Anna Rawson as part of her endorsement deal with GoDaddy thus far has appeared on GoDaddy's Web Site and has "worn the company's logo on her garb since March." GoDaddy Exec VP Barb Rechterman said that the company will "shoot a commercial with Rawson in the next month." Rechterman: "All I can tell you right now is we'll shoot it at a golf course and it will be Go Daddy-esque, meaning fun, edgy and slightly inappropriate." Rawson's agent Anthony Rodriguez said that Rawson's endorsement fees are "probably the fifth highest among women golfers behind the likes of Michelle Wie, Paula Creamer, Natalie Gulbis" and Lorena Ochoa. Rovell noted Rawson also has a deal with Sweden-based clothing company J. Lindeberg and "has a golf column that is syndicated to 15 different magazines." Rodriguez added that there are "deals on the table to have her host television shows" (CNBC.com, 5/7).
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