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May 1, 2009
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Numbers Game: MLB Attendance Not Far Off '08 Figures

Selig Encouraged By Attendance So Far, But
Too Early To Draw Definitive Conclusions
The average paid attendance for MLB games this season through Wednesday was "just 287 customers smaller than the average game last April" when exluding the Yankees and Mets, which both relocated to smaller ballparks, according to Jayson Stark of ESPN.com. With the inclusion of the two N.Y. teams, paid attendance through Wednesday was just 2.9% lower than in '08 -- a "difference that still works out to only 866 paying customers per game." Twelve MLB teams are up in average attendance this month compared to last season, while just 11 -- including the Mets and Yankees -- "are down significantly." Stark noted the numbers are an "astonishing development in these painful economic times," especially when you consider that MLB Commissioner Bud Selig earlier this year was "warning teams about massive attendance drops." Selig said of this season's attendance, "It's too early to draw any definitive conclusions. But we have to be encouraged -- in fact, very encouraged -- by what we've seen over the first 3½ weeks." Selig believes that the strong numbers show that MLB teams "have been 'very sensitive to the (economic) environment' and have dangled enough creative ticket and concession bargains to keep their ticket sales from cliff-diving." Selig also believes that it is "just one more sign that 'this sport has never been more popular.'" Meanwhile, Selig "bristled at whispers that he somehow pressured the Yankees into slashing the prices of their highest-priced seats." Selig: "Absolutely not true. I stayed out of this. I've certainly been concerned. But one thing I've always felt, having run a team myself for 30 years, is that these clubs know their local markets best" (ESPN.com, 4/30).

A STORMY FORECAST: The WASHINGTON POST's Thomas Boswell in an online chat said he believes the "economics of baseball will undergo a long-term shift over the next five years. It's going to be a huge story." Boswell said the opening of the new Yankee Stadium, then the need to "cut the most expensive tickets in half" within the first month of the season, "is proof of a true seismic shift" (WASHINGTONPOST.com, 4/30). ESPN's Tim Kurkjian said with Yankee Stadium, fans are "so used to 98-100% capacity in that place, and to see empty seats in that place at a Yankees game on a beautiful afternoon, which I saw last week or so, that’s really unusual. … With the economy, we’re going to see attendance down for the whole year. I just hope it doesn’t get significantly worse" ("Mike & Mike in the Morning," ESPN2, 4/30).

POKING FUN: CBS' David Letterman asked, "Has anybody been out to the new Yankee Stadium yet? It’s a tremendous place, but they're having trouble getting people to come out there because the ticket prices are a little pricey. Well, they've dropped the prices. They are running this brand-new campaign so as soon as we are done here tonight let's storm the box office!” The show aired a Yankees “commercial” talking about how they have restructured their ticket prices. Voiceover: “The Yankees understand that times are tough. So we're slashing the prices of our most expensive seats from $2,500 to $1,250. So now a middle-class family of four can have a fun day at the ballpark for a reasonable $5,000. The New York Yankees. Food not included” (“Late Show,” CBS, 4/30).


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