Red Wings Auctioning Off Suite For Game 2 Of Semifinal Series

By Don Muret, Staff Writer, SportsBusiness Journal

Red Wings Auctioning Off Suite For Playoff Game Against Ducks

QUICK TURNAROUND: The club’s decision to auction a suite was also due to the quick turnaround for playoff games, Brown said. The situation in the postseason makes it difficult for companies to rent a suite on short notice, he said. “We have two things going against us and decided to try something a little different,” Brown said. “We have a few open suites and are going through what most of our league brethren are experiencing. It’s a challenging environment in general.” City-owned Joe Louis Arena, a 28-year-old building managed by Olympia Entertainment, the Red Wings’ facility operations firm, has 65 total suites, and 10 skyboxes are reserved for game rentals, Brown said. Other NHL teams have held suite auctions in various forms. The Flyers have sold suites for $5,000 and up to companies that auction those units, and also donated skyboxes to charities that in turn sell them to the highest bidder, according to Flyers officials.

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