Marketplace Roundup
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Romero Seeking Both Compensatory
And Punitive Damages In Lawsuit |
In Philadelphia, David Murphy notes Phillies P J.C. Romero, who has served 18 games of his 50-game suspension for violating MLB's drug policy, has "filed a lawsuit in New Jersey Superior Court against the manufacturers of the supplement he says caused him to test positive and the two retail chains from which he bought the supplement." Romero yesterday filed the lawsuit against Illinois-based Proviant Technologies and Ergopharm, both of which were founded by former BALCO chemist Patrick Arnold, as well as two vitamin distributors -- the Vitamin Shoppe and General Nutrition Centers. The lawsuit "alleges that all the defendents should be held financially responsisble for negligence, strict products liability, breach of implied warranties, intentional misrepresentation, negligent misrepresentation and a violation of the New Jersey Consumer Fraud Act." Romero is "seeking unspecified compensatory and punitive damages" (PHILADELPHIA DAILY NEWS, 4/28).
MAINTAINING A PARTNERSHIP: The AUSTIN BUSINESS JOURNAL reports sports drink PureSport has retained Premier Management Group (PMG) to "develop athlete endorsement and sports marketing programs for its products." PureSport and PMG have "collaborated before," as U.S. gymnast Nastia Liukin and U.S. swimmers Brendan Hansen and Aaron Peirsol -- all PMG clients -- "use and endorse PureSport." PureSport also announced that it is the "lead sponsor for the second annual Aaron Peirsol's Race for the Oceans, an open-water swimming fundraiser managed by PMG, to be held Oct. 9-11 in Fort Myers, Fla." (AUSTIN BUSINESS JOURNAL, 4/24 issue).
HOOKED UP: In L.A., Mike Bresnahan reports Lakers special assistant coach Kareem Abdul-Jabbar has trademarked the phrase "sky hook." Abdul-Jabbar yesterday was "wearing a 'sky hook' T-shirt before" Game Five of the Jazz-Lakers Western Conference Quarterfinals, and said that he "hoped to use proceeds from 'sky hook' apparel sales to help fund a new venture that involved fundraising for grade schools and high schools" (L.A. TIMES, 4/28).
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