MLBAM Reports Record Levels Of Use For MLB.com, Mobile
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Since Opening Day, MLB.com Has
Averaged 9.4M Visitors Per Day |
MLBAM yesterday released internal traffic figures showing record-level usage of both MLB.com and its mobile products. Since Opening Day, MLB.com has averaged 9.4 million visitors per day, an increase of 30% from daily averages to start the '08 season, and total page views have surpassed 2.2 billion, 73% above the comparable period last year. The site has delivered 127.2 million video streams so far this season, up 136% from last year, and registered more than 400,000 subscribers to MLB.tv and GameDay Audio, a 45.7% jump from the comparable period in '08. On the wireless side, MLB.com's mobile sites have totaled 381.7 million page views to start the '09 season, 254% above last year; established a one-day site record Saturday with 31.1 million page views; delivered 4.1 million video streams so far this season to mobile devices; and delivered more than 1.1 million downloads of one-click access to MLB.com and club sites to BlackBerry smartphones (Eric Fisher, SportsBusiness Journal). MLBAM also reported that its mobile sites have attracted more than 20 million page views in a day at least seven different times so far this season. Meanwhile, MLB.com At Bat '09 is the "top-selling app in the iPhone app store," selling 130,000 downloads at $10 apiece for gross revenue of $1.3M -- about $910,000 after a 30% revenue share with Apple. The app's lite version has been downloaded about 220,000 times (Staci Kramer, PAIDCONTENT.org, 4/27).
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