Rockies Officials Marketing Team In Utah To Build Fan Base
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Rockies Management Hopes Utah Fan Base
Can Help Carry Team Through Recession |
Rockies Chair & CEO Charles Monfort last Wednesday for the third year in a row "flew into Salt Lake City with two other team executives to meet local news media and business leaders in a low-key effort to build a fan base for the team" in the area, according to Mike Gorrell of the SALT LAKE TRIBUNE. The Rockies are "banking on Utah to lay a new course." Monfort: "We need to do something in Salt Lake City. There are plenty of (airline) flights back and forth between Denver and Salt Lake, and it's even close enough to drive." Monfort also is confident that there is "enough familiarity with the club" due to 126 Rockies games being shown on FS Utah to "entice Utahns to take a quick trip to Mile High City for a weekend of ballgames." Monfort: "You can get there Friday night, see three games and get back to Salt Lake by Sunday evening." Gorrell notes the effort "takes on added importance this time around because of an economic climate that already has pushed down" MLB attendance nearly 7% this season, and Rockies management "hopes this and other strategies, along with baseball's enduring national appeal, will help carry the team and the sport through the recession." Monfort said that the club is "still figuring out how best to market the team in Utah, trying to build grass-roots support through individual contacts rather than splashy -- and expensive -- advertising." Rockies Senior VP/Business Operations Greg Feasel "would not say how much money the Rockies spend on marketing in Utah." Feasel: "It's not big compared with what we do in Colorado. We're focusing on our core business, but also want to grow our emerging markets" (SALT LAKE TRIBUNE, 4/24).
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