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April 15, 2009
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Levine Does Not Rule Out Potentially Lowering Yanks Tix Prices

Levine Says Right Now, Yankees Fans
Still Buying The Seats
Yankees President Randy Levine yesterday noted that the pricing controversy at the new Yankee Stadium "centers on a relatively small number of hugely expensive seats," but he said the team will "continue to look at" pricing issues at the ballpark, according to Neil Best of NEWSDAY. Levine: "I think the amount of seats we're talking about, so there's no misunderstanding here, is maybe 150 to 200 seats. We continue to look at it. This is a marketplace-driven system." When asked if the Yankees might "consider reducing prices, now or perhaps for next season," Levine said, "We'll see. Like any business, that's what [Yankees co-Chair Hal Steinbrenner] was talking about, we'll see. Right now, the fans are buying the seats. Maybe not as quickly as they did in years past, but they're buying it. If next week we decide to do something, we'll do it. If two years from now we decide to do it, we'll do it. Standing here today there are no plans to do anything" (NEWSDAY, 4/15). ESPN's "Outside the Lines" Sunday examined the high ticket prices at Yankee Stadium and Citi Field, and Levine said, "I don't see ESPN in a recession going to their customers and saying, 'You know what, we're going to cut those cable rates. We're going to take less from subscribers.' I don't see ESPN taking stuff off the Internet and migrating it off of paid content. So as I said, you want to criticize, that's great. But be consistent" (NEWSDAY.com, 4/14). Meanwhile, Levine called the new Yankee Stadium the "most accessible stadium that's ever been built." NEWSDAY's Best writes perhaps the "most unusual element is wheelchair accessible dugouts." Levine said that the decision was "partly symbolic, and partly a matter of ensuring anyone can visit the dugout" (NEWSDAY, 4/15).

MAKE SOME NOISE: In N.Y., Charles Delafuente wrote based on opening night at Citi Field Monday, the acoustics at the ballpark "left a lot to be desired" compared to Shea Stadium. Citi Field has 15,000 fewer seats than Shea, and there "appear to be more of them with no roof above, or with a very high roof." That may make the "Let's Go Mets" chant "play differently" (NYTIMES.com, 4/14).


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Reader Comments

  • Levine's dig at ESPN doesn't hold much water as there is a huge difference between a $5 a month carriage fee for ESPN and $1,500 per game ticket that not too long ago was $50.

    Bryan Chance / SSE Events / April 15, 2009 / 12:47 PM

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