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April 15, 2009
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Facilities & Venues

Penguins Unveil Consol Energy Center Model, Including Suites

Consol Energy Arena Will Have 66 Suites,
Ranging In Price From $115,000-150,000
Penguins execs yesterday "hosted the first show-and-tell" of a sample luxury suite, mid-level loge box and scale model of the team's $321M Consol Energy Center, which is set to open for the '10-11 season, according to Jeremy Boren of the Pittsburgh TRIBUNE-REVIEW. The 440-square-foot suites will range in price from $115,000-150,000 per season, which includes "access to the suites for 41 home games and about 150 events a year, including concerts and other shows." The arena will have 66 suites, including "four party-sized venues for large groups." Suite 66 is "perhaps the arena's most exclusive touch," as the team will "turn a storage area under the seats and next to the players' tunnel to the bench into a seating area -- equipped with a fireplace -- for founding partners, naming-rights partners and other team executives." Meanwhile, Penguins President David Morehouse said that 41% of the seats at the 18,087-seat arena "will carry ticket prices below $50," and that about 3,000 seats "will be available to each game for non-season-ticket holders" (Pittsburgh TRIBUNE-REVIEW, 4/15). In Pittsburgh, Mark Belko reports the Penguins today will "begin making their sales pitch to suite, club and season ticket-holders from a marketing center at One Chatham Center, where one can visit a replica of a new suite" and view a model of the arena. Morehouse said that with 14,000 current season-ticket holders and 5,000 fans on a waiting list for tickets, the arena "could be sold out well before the first puck is dropped." Morehouse: "If the economy is still in trouble in 2010, we're all in bigger trouble than selling an arena" (PITTSBURGH POST-GAZETTE, 4/15).

TECH SAVVY: In a front-page piece in the PITTSBURGH POST-GAZETTE, Teresa Lindeman reports the Penguins business staff this season has been "experimenting with technology add-ons -- from online games to Web polls to Twittering." Since January, about 12,400 fans have been "playing a beta-version of an online game," and more than 300 unique users at a Penguins game earlier this month "were using wi-fi enabled phones to check out angles of interim coach Dan Bylsma and [G] Marc-Andre Fleury not typically available on the Jumbo-Tron." The team has attracted around 3,500 followers on Twitter, and "more than 50 people have RSVP'd to attend a Tweetup party tonight." The NHL said that the "only city with more people signed up for a Tweetup" was N.Y. Lindeman notes the Penguins' technological efforts are a result of "brainstorming last spring" between the team and the Pittsburgh Technology Council. A 45-minute Tech Council interview made available as a podcast "brought in more than 100 proposals," and the Penguins "gave almost everyone who responded time to make a pitch." The team "chose several ideas to try to use immediately." An online poll on the Penguins' Web site was created by Pittsburgh-based Civic Science," while locally-based Content Vision "gave them the ability to manage multiple video feeds." The team also asked Pittsburgh-based Electric Owl Studios "about developing a fantasy game specific to the Penguins," and the company created Extra Attacker, which is now on the team's Web site (PITTSBURGH POST-GAZETTE, 4/15).


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