Marketplace Roundup
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Bud Light Signs Three-Year
Extension Of AVP Tour |
Bud Light, which has sponsored the AVP Pro Beach Volleyball Tour since '03, has signed a three-year extension with the league to continue as the Official Malt Beverage sponsor. Bud Light also will be the presenting sponsor at three AVP Crocs Tour events -- Hermosa Beach, Manhattan Beach and Huntington Beach. In addition to on-site presence, Bud Light will have category exclusivity across broadcast, online and advertising platforms (AVP).
DEAL MAKER: The Twins and The Stanley Works officially signed a sponsorship agreement for the '09 season, making the company the Official Tools, Hardware and Security provider for the team. Included in the deal is sponsorship of the right-field baggy at the Metrodome, which will feature 18.5-by-197-foot Stanley signage. Stanley will also own sponsorship rights to both Target Field webcams, which allow fans to view Target Field construction progress at www.twinsbaseball.com/newballpark (Twins).
PEOPLE'S CHOICE: In Boston, Michael Whitmer reports golfer Sergio Garcia is allowing fans to help choose his outfits for this year's The Players Championship at www.pgatour.com/dresssergio. Fans can select from three outfits, and Garcia will wear the most popular during the second round of the tournament. Garcia is sponsored by adidas, and the shirt colors to select from are blue, orange and red (BOSTON GLOBE, 4/2).
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