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Thursday
March 26, 2009
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NFL May Allow Teams To Put Sponsor Logos On Practice Jerseys

Cowboys Owner Jones Says Idea Would Be
Similar To Logos Worn On Pro Soccer Uniforms
Cowboys Exec VP & COO Stephen Jones said that the NFL is "exploring the possibility of having sponsor logos worn unobtrusively on practice jerseys," according to Jim Corbett of USA TODAY. Practice jersey sponsor logos were discussed this week at the three-day owners meetings in Dana Point, California, which concluded yesterday. Jones said the idea "would be similar to logos worn on pro soccer jerseys." Ravens Owner Steve Bisciotti said that the idea has "merit and a rotation of sponsors could be found for minicamp practices, training camp and regular-season practices." Bisciotti: "The prototype they showed us was no different than the patches they would put on the Pro Bowl jerseys. The uniforms in NFL Europe, they had a big logo. That's not what we're talking about." Corbett notes players "would not wear the logos on their jerseys during games, even in the preseason," and teams "might be able to rotate sponsors at different times of the year." Bisciotti: "You can monetize it any way you want. I think most teams would go back to their regular sponsors. I would go to M&T Bank first and then go down my sponsor list." Further discussion on the topic "will be held at the league's May meetings in Fort Lauderdale" (USATODAY.com, 3/26).

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