Helfant Monitoring Impact Of Economy On ATP World Tour
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Helfant Notes He Has A Lot
To Learn About Tennis Industry |
ATP World Tour Exec Chair & President Adam Helfant said any discussion of the "challenges and opportunities" for the Tour "has to start with the global economic situation, which has an impact on virtually everything," according to Paul Macpherson of ATPWORLDTOUR.com. Helfant said, "We are certainly not recession proof and we're monitoring the effects on our tournaments in particular, and seeing how it is affecting fans' habits. We know it’s had a big effect on hospitality and the sponsorship environment is very different." He added, "I know there is a thought that the sport has not necessarily commercialised its appeal to the extent that it could, and I’m hopeful we can do better in that regard. That’s a real opportunity for us, obviously tempered by the economic climate." Helfant noted he is "not a classic tennis insider," and there is a "lot to learn." Helfant: "Rather than come into the position thinking that I know everything, I understand I have a lot to learn. I will talk to as many people as possible, focusing on players and tournament directors, who we represent as a member organisation, as well as others in the industry who think we should be doing things differently. I’ve found there’s no shortage of folks willing to give their input, which is a positive thing. Meeting with senior management and staff at our offices has also been a priority." Helfant said of his priorities for the coming months, "I’m serious about talking to as many people as possible early on to get their perspectives. ... I’m not interested in making change for change sake. But we won’t be afraid to make changes when it’s in the best interests of the game" (ATPWORLDTOUR.com, 3/13).
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