Yankees Let Fans Tour New Stadium In Attempt To Sell More Seats
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Fans Had To Register In Advance, Yankees Did
Not Allow Media To Participate In Tours |
The Yankees organization has "found itself in the position of pitchman," as the team this weekend held tours of the new Yankee Stadium "in hopes of selling full- and partial-season plans," according to Katie Strang of NEWSDAY. The tours, closed to the media, were offered "to introduce prospective buyers for 'select infield seating between the bases.'" Customers, who were "asked to register in advance, were given Yankees hard hats and a brochure detailing the available seats and pricing options." Most people exiting the ballpark after the tour "seemed genuinely awestruck by the new facility." Yankees fan Allen Crivello: "My opinion? They're not selling these seats, and that's why they're having people in. These seats sold last year and they're not this year" (NEWSDAY, 3/15). In N.Y., Richard Sandomir, who took part in a tour, noted the "seats on Selection Saturday weren't the cheap ones out in the bleachers but the unsold premium ones selling for $350 to $2,500 a game that the Yankees haven't been able to unload." It was "easy to find the unsold inventory: affixed prominently to the seat backs, like tiny Fathead posters, were blue-and-white signs that identified price and location." Meanwhile, the Yankees this weekend also announced their individual-game ticket-selling process. Fans "must first register on yankees.com and can do that until 10 p.m. on Tuesday." The fans selected "will be notified on Friday and given the right to purchase tickets on March 23 only." Tickets will go on sale to the general public on March 24. But before the public can purchase tickets, "full- and half-season ticket-holders will be able to buy tickets online on Thursday, followed by owners of partial plans ... the next day." Sandomir: "I'm not an expert, but it would have been fairer to let the general public get their first crack at tickets before any plan-holders, even those who feel aggrieved by not getting exactly what they wanted, get a second helping" (N.Y. TIMES, 3/15).
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