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March 13, 2009
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Facilities & Venues

MLS Facility Notes: Safeway Sponsors Section For Fire Games

 
The MLS Fire have signed a multi-year deal with Safeway Insurance to sponsor the terrace level at Toyota Park, for which about 1,000 seats were specially priced as a $99 season ticket. Those Safeway Insurance Skyway level seats, on the stadium's west side, have sold out and the team has started a waiting list with $20 deposits, said Fire President Dave Greeley. The season tickets are good for 15 home games and do not include int'l matches and other special events. The terrace level, a general admission area, has room for about 2,000, and the remaining seats will be priced at $26 for single games. The Safeway deal carries a total value in the low seven figures, Greeley said (Don Muret, SportsBusiness Journal).

NOT SO FAST: In Illinois, Pete Hayes writes while A-B's transfer of Anheuser-Busch Center in Fenton, Missouri, to St. Louis Soccer United (SLSU) in support of the group's bid for an MLS team "could be an important one," SLSU Chair Jeff Cooper was "quick to point out Thursday that the move is indeed only that -- an option." Cooper said that the group's deal to build a stadium in Collinsville, Illinois, is "still in place." Cooper: "The Collinsville site for the stadium has never been a problem for the league." Cooper said getting the facility from A-B is "about our group's credibility ... as much as anything." Cooper: "Anheuser-Busch has established that facility as one of the best in the nation for training and playing soccer. Our group being able to obtain it is huge, mainly because it's a partnership between us and MLS' largest and longest-standing sponsor" (ALTON TELEGRAPH, 3/13).

PUTTING ON A SHOW: In Ottawa, Randall Denley wrote if Senators Owner Eugene Melnyk's attempt to build an MLS stadium in the city "were to be settled based on razzle-dazzle," Melnyk "would win hands down." Melnyk's appearance Tuesday before the Ottawa's City Council's planning committee to pitch his development was a "smart strategic move," and Melnyk is "canny enough to know that public opinion will play a big role in what councillors ultimately decide." Even someone who "thinks soccer is about as exciting as watching a hand of whist at the senior's club would have been impressed by Melnyk's enthusiasm," as he is a "natural salesman" (OTTAWA CITIZEN, 3/12).


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