Terrell Owens' VHI Show Will Follow His Cowboys To Bills Move
 |
VH1 Show Starring Owens To
Include His Move To Bills |
VH1 President Tom Calderone said that he "wouldn't know for a month about just how much of Buffalo will be featured" on the net's new reality series, "Playing the Field," which stars newly-signed Bills WR Terrell Owens, according to Alan Pergament of the BUFFALO NEWS. Calderone: "It will be a backdrop. I don't know how much of Buffalo will be in it. This show is in a tailspin. It was going to be filmed in Dallas and Miami (where Owens lives) now it's Miami and Buffalo." Calderone added, "I talked to the producers over the weekend and they're ready to start setting up shop in Buffalo and ready to go." Pergament noted when the Cowboys cut Owens earlier this month, Calderone e-mailed the show's producers and said, "Let's follow this drama." Camera crews have been "following Owens for weeks," but Calderone "doesn't believe camera crews were with Owens on his flight to Buffalo on Saturday," when he was introduced to the local media. However, the camera crew "followed him the day before he signed and also caught his return home to Miami." The show is set to air on Monday nights beginning in July, ending the "first week of September before the Bills opener." Thus far, only the pilot episode centering around a charity event that Owens attended in Dallas has been completed (BUFFALONEWS.com, 3/11).
FITTING THE BILL: Bills Senior VP/Business Ventures Pete Guelli said Owens' signing has "certainly raised the profile of our brand." He said that the team has been in discussions with "national sponsors who are suddenly looking at the Bills in a new light." In addition, Guelli this week will travel to Toronto to "meet with Canadian sponsors, whose [interest] piqued up after the Owens signing." Guelli: "The team made a football decision that is definitely helping us on the marketing side. This is really a once-in-a-lifetime opportunity" (BIZJOURNALS.com, 3/11).
THEY CAN PLAY: In Dallas, Barry Horn reports the the 12 individuals introduced yesterday as contestants on Pro Football HOFer Michael Irvin's reality show "4th and Long" are "hardcore football players whose most recent experience has been in college, in the [AFL] or semi-pro football." Former coach Joe Avezzano, who is serving as a coach on the show, said, "The bottom line is that we have to deliver someone to the Cowboys who can play" (DALLAS MORNING NEWS, 3/12).
|
Related Stories By Company
|
Related Stories By Sport
|
Majestic Resumes Relocation Talks
January 21, 2010 :
SportsBusiness Daily
Majestic Reality Targets Bills, Jaguars
January 6, 2010 :
SportsBusiness Daily
Bills Promote Buddy Nix To GM
January 4, 2010 :
SportsBusiness Daily
Bills Toronto Series Sees More Fan Interest
December 4, 2009 :
SportsBusiness Daily
First Time, Long Time With Howard Simon
December 4, 2009 :
SportsBusiness Daily
|
Jets' Owner Says He Trusts Goodell
March 18, 2010 :
SportsBusiness Daily
McCloughan May Step Down As 49ers GM
March 18, 2010 :
SportsBusiness Daily
Jags' Ticket Renewal Numbers Improve
March 18, 2010 :
SportsBusiness Daily
Giants, Jets Still Have PSLs To Sell
March 17, 2010 :
SportsBusiness Daily
NFL Teams Not Spending Big
March 17, 2010 :
SportsBusiness Daily
|
|
