Marketplace Roundup
The men's basketball teams for Duke, Gonzaga, Memphis, Michigan State and Oregon will wear Nike's new Pro Combat uniforms during all postseason tournaments. The jerseys are ergonomically designed to provide basketball-specific protective padding without restricting mobility. The uniform shorts provide padding over the hip and thigh. The jerseys will feature design elements unique to each school (Nike).
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S.F. Food Bank Takes Delivery
Of Phelps Cereal Boxes |
FOOD FRENZY: In S.F., C.W. Nevius reports in a front-page piece the S.F. Food Bank "took delivery" of nearly two tons of Kellogg's Corn Flakes and Frosted Flakes cereal boxes featuring U.S. Gold Medal-winning swimmer Michael Phelps amid the controversy surrounding a photo depicting Phelps smoking from a bong. While Kellogg's "isn't actually saying that it dumped the cereal boxes on food banks," it is a "logical conclusion." A Kellogg's spokesperson "did not return a call" (S.F. CHRONICLE, 3/11).
AD APPEAL: In L.A., Dan Fost reports the Online Publishers Association yesterday "released several new in-your-face advertising formats designed to be both more obtrusive and interactive." Twenty-seven top Internet publishers -- including the N.Y. Times, CNN, CBS Interactive, ESPN and the Wall Street Journal -- said that they will "try to supersize ads in an attempt to get the attention of Web surfers who have learned to ignore banners." The new formats "represent an effort to boost an ad market that has grown dramatically in recent years but is suffering in the slumping economy" (L.A. TIMES, 3/11).
TAILORED FIT: In N.Y., Jeffrey Marcus reports Italy Serie A club Inter Milan coach Jose Mourinho "always wears a finely tailored suit on the sideline and a carefully tied scarf around his neck." Mourinho: "It's not a symbol. I have a commercial relationship with Armani. This scarf is their scarf" (N.Y. TIMES, 3/11).
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