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Thursday
February 26, 2009
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Wachovia Name To Be Dropped From Charlotte PGA Tour Tournament

Wachovia's name will not appear in the name of the 2009 PGA Tour tournament it sponsors in Charlotte, according to multiple sources close to the tournament. Wells Fargo bought the Charlotte-based bank last fall and intended to call the event the Wachovia Championship in 2009, but recent public backlash against marketing expenditures of financial firms resulted in the bank pulling all non-contractual spending as well as its name from the tournament. Sources said the name of the tournament will include the host course, Quail Hollow. The future involvement of Wells Fargo in the tournament is undecided, said sources, but by acquiring Wachovia, Wells is under contract to title sponsor the tournament through 2014. The fate of the on-course branding could not be determined (THE DAILY).

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