SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Tuesday
February 24, 2009
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

Univ. Of Michigan Latest School To End Apparel Deal With Russell

UM Says Russell Violated Code, Failed
To Guarantee Basic Rights Of Workers
The Univ. of Michigan (UM) yesterday announced that it was "ending its apparel licensing agreement with the Russell Corporation, becoming the 12th university to do so in response to the company's decision to close a unionized factory in Honduras," according to Steven Greenhouse of the N.Y. TIMES. UM officials said that an agreement under which Russell "made T-shirts, sweatshirts and fleeces with university logos would end as of March 31 because Russell had violated the university's code of conduct calling on licensees to guarantee the basic rights of workers." UM joined a group of schools that includes Columbia, Cornell, Georgetown, Purdue and Rutgers that "curtailed agreements with Russell."  UM Dir of Public Affairs Kelly Cunningham said that the school ended Russell's license "on the recommendation of the university president's Advisory Committee on Labor Standards and Human Rights." Fruit of the Loom Senior VP/Marketing, Advertising & Communications John Shivel, whose company is the parent for Russell, said that it "could not grant an interview about the universities' decisions" (N.Y. TIMES, 2/24). In Michigan, Dave Gershman noted this is the "first time U-M has cut ties with an apparel manufacturer since a 2003 dispute with Land's End." That license was "renewed several months later" (ANN ARBOR NEWS, 2/24).

FASHION FORWARD: The Duke men's basketball team wore an alternate Nike jersey Sunday night during their game against Wake Forest. The back of the jersey featured an embedded design inspired by architecture on the Duke campus. The school will wear the same jerseys during their March 3 game against Florida State and a road version against the Univ. of North Carolina on March 8 (Duke Univ.). In Charlotte, Ken Tysiac wrote the uniforms "use Nike technology with an engineered mesh designed to provide 'zoned cooling' and are purported to reduce the weight of the jersey" by 31% (CHARLOTTE OBSERVER, 2/23).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Russell Athletic, AVP Sign Three-Year Deal
February 6, 2009 : SportsBusiness Daily

GT Signs Deal With Russell Athletic
August 20, 2008 : SportsBusiness Daily

Russell Athletic Printing T-Shirts On Site
July 26, 2007 : SportsBusiness Daily

Russell Athletic To Title Falcons Camp
June 25, 2007 : SportsBusiness Daily

Spalding's Marketing Program
January 31, 2002 : The Daily Insider

San Diego State AD Jeff Schemmel Resigns
November 20, 2009 : SportsBusiness Daily

Report: Minorities Not Getting Coaching Jobs
November 19, 2009 : SportsBusiness Daily

Penn State Alters Football Season Tix Plan
November 18, 2009 : SportsBusiness Daily

Russell Athletic Pressured On Labor
November 18, 2009 : SportsBusiness Daily

St. Peter's, Monmouth Benefit From ESPN
November 18, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.