Scarborough Research Examines NASCAR Fan Demographics
The chart below presents select Scarborough Research demographics for fans of NASCAR, measured from February '07 through March '08. A fan of NASCAR is described as one that is very, somewhat or even a little bit interested in the sport. For example, 12.5% of NASCAR fans are between the ages of 18 and 24, and NASCAR fans are 1% less likely than the national average to be in that particular age range. NASCAR fans also are 127% more likely than the national average to have attended an NHRA event in the last year (Scarborough Research).
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NASCAR FAN DEMOGRAPHICS
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DEMOGRAPHIC
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NASCAR FANS
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INDEX
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GENDER
|
|
Men
|
62.4%
|
128
|
|
Women
|
37.6%
|
73
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AGE
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| 18-24 |
12.5%
|
99
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| 45-54 |
20.8%
|
109
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| 65+ |
13.6%
|
80
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OCCUPATION SUMMARY
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| Construction, Extraction, Maintenance |
9.3%
|
145
|
| Production, Transportation, Material Moving |
9.9%
|
127
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| White collar |
39.4%
|
99
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| Blue collar |
30.1%
|
119
|
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HOUSEHOLD INCOME
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| $100,000 or more |
19.8%
|
97
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| $50,000 or more |
55.9%
|
104
|
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RESIDENCE
|
| Own |
74.7%
|
104
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| Rent |
21.0%
|
88
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ACTIVITIES OVER PAST 12 MONTHS
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| Basketball |
14.1%
|
130
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| Camping |
24.0%
|
131
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| Fishing |
31.3%
|
147
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| Golf |
18.4%
|
145
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| Hunting |
14.0%
|
176
|
| Power boating |
10.2%
|
145
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EVENTS ATTENDED/PLACES VISITED LAST 12 MONTHS
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| Busch Gardens (Williamsburg, Virginia) |
1.5%
|
140
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| Country music concert |
11.3%
|
155
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| Monster trucks |
2.2%
|
194
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| NHRA |
1.7%
|
227
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| PBR |
1.4%
|
166
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| Supercross/Motocross |
1.2%
|
185
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| WWE |
1.5%
|
144
|
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