Lakers-Cavs Rating On ABC Topped By NBC's Pro Bowl Coverage
 |
Lakers-Cavs Afternoon Game
Earns 3.8 Nielsen Rating |
Sunday afternoon's Lakers-Cavaliers matchup on ABC earned a 3.8 final Nielsen rating (6.1 million viewers), up 46.2% from a 2.6 rating for Lakers-Heat in the same time slot last year. Excluding Christmas Day games, Lakers-Cavaliers proved to be ABC's highest-rated and most-viewed regular-season game since the net reacquired NBA rights in '02. Also on Sunday, the NFL Pro Bowl on NBC earned a 5.4 final Nielsen rating (8.8 million viewers) from 4:30-8:00pm ET, down 14.3% from a 6.3 rating for the game last year on Fox (THE DAILY). USA TODAY's Michael Hiestand writes Sunday's Lakers-Cavaliers game "had everything going for it: ABC's marquee late-afternoon time slot and two of the game's biggest one-name players -- LeBron and Kobe." Hiestand notes the rating "didn't come very close" to matching NBC's rating for coverage of the Pro Bowl. Hiestand: "That suggests that the NFL, with its plan to move the Pro Bowl to the weekend before the Super Bowl next year rather than the anticlimactic week after, should assist this TV sports anomaly in continuing to be a meaningless exhibition that draws big-time ratings" (USA TODAY, 2/10).
QUITE A REMATCH: TNT earned a 3.1 cable rating (2.7 U.S. rating) and 4.3 million viewers for its Lakers-Celtics broadcast last Thursday, making it the most-watched NBA game of the season on cable. The game was also the most-watched NBA telecast on TNT since Bulls-Lakers in '96 (Turner). In N.Y., Bob Raissman wrote "even by its own standards, the Turner crew outdid itself Thursday night with its Lakers-Celtics production." Raissman: "The quality of the camera work, replay selection and courtside audio made this a special night." And "even with two analysts" in Doug Collins and Reggie Miller, play-by-play announcer Marv Albert "stood out on this night of intensity and emotion" (N.Y. DAILY NEWS, 2/8).
|
Related Stories By Company
|
Related Stories By Sport
|
Jordan Commits To Bobcats, Charlotte
March 19, 2010 :
SportsBusiness Daily
EA Planning To Take Ad Sales In-House
March 11, 2010 :
SportsBusiness Daily
Clippers Fire Mike Dunleavy As GM
March 10, 2010 :
SportsBusiness Daily
NHLPA Discusses Extending Current CBA
March 9, 2010 :
SportsBusiness Daily
Newark Eyes NBA Team Once Nets Leave
March 8, 2010 :
SportsBusiness Daily
|
Favorite College Basketball Teams
March 19, 2010 :
SportsBusiness Daily
What's Greg Miller Up To This Weekend?
March 19, 2010 :
SportsBusiness Daily
Jordan Commits To Bobcats, Charlotte
March 19, 2010 :
SportsBusiness Daily
Capital One Launches New Viral Campaign
March 19, 2010 :
SportsBusiness Daily
CBS Ad Spending For Men's BBall Tourney
March 17, 2010 :
SportsBusiness Daily
|
|
