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Friday
February 6, 2009
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Sponsorships, Advertising & Marketing

Subway To Announce Partnership With Carl Edwards Saturday

By Michael Smith, Staff Writer, SportsBusiness Journal

Subway This Weekend To Formally
Announce Partnership With Edwards, RFR
Subway will formally announce a new relationship with Carl Edwards and Roush Fenway Racing Saturday prior to the Budweiser Shootout in Daytona. In addition to serving as the primary sponsor on Edwards’ No. 99 Ford for three NASCAR Sprint Cup Series races this season, Subway will use the driver in its TV, print and online advertising and also receive placement on the car as an associate sponsor the rest of the season. The first Subway spot with Edwards, who will promote Subway’s Fresh Fit menus, will break during the February 15 Daytona 500 on Fox. “Carl is obviously a fabulous driver and we’re thrilled to be associated with him,” Subway CMO Tony Pace said. “Carl is viewed as the most fit driver in NASCAR, which makes him a great fit for Subway.” Edwards replaces Tony Stewart as Subway’s NASCAR pitchman.

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