Does The Pac-10 Need Its Own Network To Boost Exposure?
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Writer Feels Pac-10 Would Receive More
National Attention From Own Network |
The SEATTLE POST-INTELLIGENCER’s Gary Washburn explores the notion of the Pac-10 Conference forming its own TV network under the header, “Pac-10 TV Network Could Be The Way To More Exposure.” The Pac-10 “has long suffered from lack of promotion and national exposure because of its commitment to Fox Sports Net,” and many fans “have expressed their disdain over the years about the conference’s limited television package, hoping somehow that officials would decide to sell out to ESPN.” Washburn: “That’s not going to happen.” The Pac-10 has a “limited contract with ESPN/ABC, but its deal with Fox Sports Net does not expire until after the 2011-12 basketball season.” That gives the conference “three years to form a network, and if the Big 10 and Mountain West can do it, then why can’t the Pac-10?” Pac-10 Associate Commissioner of Electronic Communications Duane Lindberg: “We don’t have any plans at this point to do a network. But we are always exploring and preparing.” Lindberg added, “Currently you look at what the market is like, and I believe both of those (conference network) deals were done by funding from an outside party. Would there be anybody out there to fund a project such as that?” However, Washburn writes, “It’s time the Pac-10 explores ways to better promote itself nationally.” A network “would be nirvana for hardcore fans, and the conference has three years to find a way to make it marketable” (SEATTLE POST-INTELLIGENCER, 2/3).
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