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February 2, 2009
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Leagues & Governing Bodies

State Of The League: NFL Committed To Toronto, Eyeing Mexico

Goodell Says Bills Toronto Series Ticket Prices
Will Be Reviewed Prior To Next Season
NFL Commissioner Roger Goodell Friday during his annual state of the league address said the two Bills Toronto Series games this past season -- the December 7 regular-season game against the Dolphins and the August 14 preseason game against the Steelers -- were "tremendously successful" for the league. Goodell: "We said the objective was to regionalize the Buffalo Bills and it achieved those objectives.” Goodell added, “When we first got into this, we wanted to make sure it was a good experience for the two teams ... and we achieved that objective. I'm very confident that next year's game is going to be bigger and better" (NFL Network, 1/30). Goodell added that ticket prices for the Toronto games "would be reviewed" prior to next season. In Buffalo, Allen Wilson noted the reported average ticket price for last season's games at Rogers Centre was more than $200, which is "four times the amount" of a Bills home game at Ralph Wilson Stadium (BUFFALO NEWS, 1/31). Bills Owner Ralph Wilson indicated that tickets for future games in Toronto will "cost fans less money." Rogers Communications organized the games, and Wilson said that he "expressed his doubts long before the start of the 2008 season about ticket prices." Wilson: "Before they put it out, they just overestimated it a little. Quite a little. We thought it was too high." More Wilson: "What was bad was (asking fans to pay) in advance for five years. People aren't going to buy that far out. I'm not going to buy a week out." Bills Toronto Series GM Adrian Montgomery said that pricing for the '09 game is "under review, but would not confirm a reduction was on the way" (GLOBE & MAIL, 1/31).

RELATIONSHIP WITH CFL OKAY: The NFL and CFL currently do not have a working agreement, but Goodell Friday said the two sides have a "great relationship." Goodell: "We had long negotiations with them and they determined in their best interests that they did not need an alliance or any type of formal arrangement. We will continue to do what's in the best interest of football. We would love to see our CFL partners be successful and we'll continue to communicate with them" (CP, 1/30).

STUDY ABROAD PROGRAMS: Goodell during his press conference was asked about the possibility of placing a team in London full-time within the next 10 years. He replied, “They have demonstrated that they’re tremendous football fans and that we’re continuing to grow our game over there. ... If that passion continues, maybe someday they will have an NFL franchise. But I’ve never put a timeframe on that" (NFL Network, 1/30). However, NFL Senior VP/Sales & Marketing Mark Waller said that Wembley Stadium in London "can expect" to host a full-time NFL team by '19. Waller: "We plan vigorously and there is a view for the future and a way forward." Waller said he and Goodell "spoke about 10 years for a London franchise." Waller: "Mentally that's how we are framing it. We'd be hugely disappointed if it was 12 years and not 10. That's the goal for the NFL" (London DAILY MAIL, 1/31). Meanwhile, Goodell Friday also noted the league is negotiating to hold a game in Mexico during the '10 season (Mult., 1/31).

TRAVEL SAFELY: SPORTINGNEWS.com's Mike Florio wrote the "challenge in the short term for Goodell and the owners will be to ensure the general public understands the reasons for so much time and money being devoted to exporting the game -- at a time when the league office and several teams are putting people out of work." The NFL has "good reasons" to expand internationally, as the efforts to "establish a foothold in other countries will eventually provide employment for a lot more people as the league continues to grow." But in the current economic downturn, the league "shouldn't ignore the superficial disconnect between expensive efforts to play games across oceans and pink slips given to folks who thought they were working in a recession-proof business" (SPORTINGNEWS.com, 1/30).


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