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Wednesday
January 28, 2009
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No Vacancy: Super Bowl Hotel Room Revenues From Previous Years

When a city hosts the Super Bowl, hotel room rates rise significantly in that market. As a result, recent Super Bowl host cities have seen their total hotel room revenue increase by a double-digit percentage during the month of the game compared with the year-ago month. The chart below lists average hotel room rates in Super Bowl host cities from the last five Super Bowls, as well as total room revenue during Super Bowl month (THE DAILY).

AVERAGE HOTEL ROOM RATE IN SUPER BOWL HOST CITIES
Market
(Host Year)
Feb. Prior to Hosting
Super Bowl Year
Feb. Year
After Hosting
% +/-
(Year Prior to Host Year)
Houston ('04)
$74.21
$91.84
$74.85
23.8%
Jacksonville ('05)
$75.71
$110.87
$86.50
46.4%
Detroit ('06)
$77.72
$109.17
$83.12
40.5%
Miami ('07)
$184.83
$231.50
$191.17
25.3%
Phoenix ('08)
$146.48
$172.57
NA
17.8%
TOTAL ROOM REVENUE DURING SUPER BOWL MONTH
Market
(Host Year)
Feb. Prior to Hosting
Super Bowl Year
Feb. Year
After Hosting
% +/-
(Year Prior to Host Year)
Houston ('04)
$68.3M
$94.2M
$76.3M
38.0%
Jacksonville ('05)
$36.3M
$58.4M
$42.8M
60.9%
Detroit ('06)
$45.6M
$70.9M
$49.7M
55.5%
Miami ('07)
$195.1M
$232.1M
$186.9M
19.0%
Phoenix ('08)
$170.5M
$204.4M
n/a
19.9%
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